| McDonald's to Employees: Blog, Baby, Blog! |
| Station M is on the menu at the Golden Arches |
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Kudos to McDonald's to foster a world wide online community to its employees.
If only Circuit City had done this! Happy Reading! David Oates, APR Principal david@stalwartcom.com 858.750.5560 Visit my Blog Brandweek McDonald's Encourages Employees to Blog By Eric Newman There is one channel that McDonald's restaurant employees and corporate team can all tune into: Station M. Station M is an internal blog geared at increasing interactions between crews at nearly 15,000 McDonald's locations across the U.S. and Canada. Station M also is meant for dialoges between the crews and the chain's Oakbrook, Ill., headquarters. The No. 1 burger chain hopes blogging will help improve internal communications and help sustain strong sales. This week it announced that U.S. comp-store sales in February increased 8.3% over last year. The company attributed the increase to breakfast, coffee and "everyday value" offerings. Worldwide, February sales rose 11.7%. Read the rest of the article here |
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As promised, I've launched the business network,
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