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Painkiller Marketing for Coaches
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How to Dramatically Increase Revenues by Identifying and Alleviating Client Pain
Psychologists and sociologists have repeatedly found that consumers are more motivated to avoid pain than to seek pleasure. Learn how to find the pain of your ideal clients and then 'kill the pain' in sales and marketing messages.
Marketing research contrarian Henry DeVries lives by the motto "No pain, no gain," and demonstrates in his interactive speeches how any coach can obtain $50,000 worth of valuable Pain of the Customer marketing research for free.
Henry DeVries
Founder and President
New Client Marketing Institute
Henry DeVries, MBA is a marketing and client relations expert for independent professionals, coaches and small business owners. He is the author of Painkiller Marketing, Self-Marketing Secrets and Client Seduction and is the
founder of the New Client Marketing Institute, which trains professionals and coaches how to increase revenues and easily find new clients. As an adjunct professor of marketing and a graduate of the Leading Professional Service Firms
Program at the Harvard Business School, Henry shares research on the best ways to find qualified prospects.
A sought-after speaker at chambers of commerce and trade and professional associations, Henry reveals more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%. Through his 25-year marketing and business career he
has researched specific systems, behaviors and best practices that can launch business owners into extraordinary success.
Prior to founding the New Client Marketing Institute in 1999, he was a senior executive at a $5 billion financial services organization and used these systems to generate more than 100,000 qualified leads a year. He also was president of
an advertising agency where his systems helped double billings and land the firm in the Ad Age 500.
Henry's clients range from Fortune 500, Inc. 500 and billion-dollar corporations listed on the New York Stock Exchange, to small consulting firms and solo practitioners. He is the award-winning writer of numerous magazine
articles, marketing guidebooks and a syndicated newspaper/Internet column.
Henry has been an adjunct professor of marketing for the UC San Diego Extension and serves in the administration as the Director of Communications. Henry earned his master's degree in business administration at San Diego State University,
and currently pursues advanced studies at the Harvard Business School.
San Diego Professional Coaches Association monthly meeting
9:30AM to noon
Courtyard by Marriott San Diego Central - Kearny Mesa
8651 Spectrum Center Blvd., San Diego, CA 92111
(858) 573-0700
The cost to attend is $20 per meeting for guests.
Please Note: Payment via check or cash only. There is an ATM available on site.
Meetings are free to paid SDPCA members.
Please Note: Along with the payment options above, anyone wishing to use a credit card to become a member or renew their membership, at the meeting, can use on site computers to pay online via our website link to PayPal.
A Coaches in Action session follows our regular meeting at 12:15
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ANNOUNCEMENTS |
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SPECIAL ELECTION
Michael Mark, current VP of Professional Development, has stepped up to be considered for the position of President Elect, which has been vacant all year. This would mean that, at year end, Michael would move right into the role of 2009
President. The President usually appoints members to fill vacancies, but in this case and due to its effect on next year's board, a special election is in order and will be conducted at our August 11th meeting.
If you are interested in also being considered for this role, which requires current or prior board of directors experience, please let Debbie Lousberg or Billie Francis know by August 4th. We will then proceed with the Nomination
Committee selection process.
Please attend August's meeting to support your organization and its leadership!
SDPCA GOES OUT TO THE BALLGAME
Join us at the August 15th Padres game where the home team will battle the Philadelphia Phillies!
Contact Diana Rittinger for more details and to reserve your seats!
ONLINE FORUM
Have you registered for our members-only online Forum yet? Visit our website at
www.sandiegocoaches.com, click on "resources" on the left hand menu and follow the link from the Announcements tab. You must be an active member to participate.
OPPORTUNITIES TO VOLUNTEER
We need your help and expertise in greeting and following up with guests and welcoming new members.
Please contact a Board Member to sign up for a future month's positions.
IMPORTANT INFORMATION FOR MEMBERS
"A CHANGE IN OUR RENEWAL PROCESS"
We are asking all our members to please take the time to renew online prior to the meeting which is held the month of your renewal. If you wait until the week before the meeting, you must bring a copy of your printed receipt or we have
no way to verify your renewal.
HERE'S WHY:
1. Your credit card information will not be on a loose piece of paper that changes many hands.
2. You will avoid any consequences of potential human error.
3. It is simply the most efficient and effective way to renew.
4. You will get into the meeting faster because there won't be paperwork for you to complete prior to the meeting.
5. Everyone will appreciate your contribution to the improved speed and efficiency of the registration process.
6. If you are paying with a credit card, it just makes sense! Look at the alternative option below and we think you'll agree.
BUT, if you do not wish to renew in this manner, no problem. HERE ARE YOUR OTHER OPTIONS:
PRIOR TO ENTRANCE INTO THE MEETING:
1. Fill out a renewal application; utilize the hotel computer to pay online; print a receipt to give to SDPCA; register.
2. Fill out a renewal application; pay with a check or cash; register.
COACHES IN ACTION
Please join us at Coaches In Action from 12:15 to 1:00 following the meeting. That's where we discuss the speaker's presentation, share what we can use in our own businesses, talk about our individual niches, and pair up for a laser
coaching session. Its great fun and very productive.
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If you know of a colleague who would benefit from this meeting, please invite them.
We are looking forward to seeing you August 11th! |
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admin@sandiegocoaches.com •
San Diego Professional Coaches Alliance |
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