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IN THIS ISSUE |
Member Alert
AAA Watch
Top Story
Partners
Washington Watch
In The News
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Member Alert |
Has Better World Club Gone Soft?
Hard Copy Forms Now Available Online
Have you placed the hard copies of your member materials in a really safe place? So safe that you cannot remember where that place is. Well don't worry. Many of our forms are now available online in the
Member Only section of our website.
You will be able to find soft copies of our claim form, trip routing request, and hotel guide request forms. Just print them out and mail them to the address indicated on the form.
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AAA Watch |
AAA STRIKES BACK!
Now Advertising As "Better World Auto Club"
BWC Recognizes that Imitation is the Sincerest Form of Flattery
BWC Considers Advertising as "Arrogant, Anti-Environmental Advertisers", But Won't Stoop to Their Level
It's hard to believe but AAA targets people looking for information on Better World Club online by advertising as "Better World Auto Club" in advertising on Google and other search engines.
BWC has received inquiries from prospective members asking whether we are owned by AAA. Hardly. AAA has decided it is in their interest to identify with Better World and confuse the public that they might be us. Better World Club has
advertised on Google, MSN, and Yahoo! on search results pages for "AAA", but we never label ourselves AAA, or anything close to it. Rather than identify with AAA, Better World has no problem differentiating ourselves from them.
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Member Specials |
green*light Magazine
 Absolutely FREE – read the Spring 2006 issue of greenlight
- Earth-friendly furniture, travel ideas & gardening tools
- Energy-saving home remodeling projects that won't break your bank
- Eco-gifts for Mom, Make a greener burger, Plasma TV's and answers to your everyday questions about earth-friendly living.
Read the current issue now and get your FREE one-year subscription
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Top Story |
Better World Club Needs Your Feedback on Campaign for Energy Independence
Every American Needs to Know the Magic MPG Figure that Will Get Us Off Foreign Oil
It's Not Really That Important: Only Involves National Security, the Economy, and the Environment
Better World Club will be announcing a high profile campaign in July for Energy Independence. This campaign will feature recognition to those who are driving high mileage vehicles, using alternative
fuels, and otherwise helping to change America's gasoline dependent culture. The centerpiece will be the fuel economy target that must be met in order to end our dependence on foreign oil for our vehicles, which comprises roughly 70% of
America's energy use.
This is a campaign, not a one day public relations effort. This campaign will feature a web site, on-going viral email and public service announcements, and bumper stickers, t-shirts and other recognition to those who are driving high
mileage vehicles, using alternative fuels, and otherwise helping to change the American gasoline dependent culture. Through these efforts, the campaign should be on-going and self perpetuating. This effort is unique in that:
• Its centerpiece will be the fuel economy figure that we need to meet in order to end our dependence on foreign oil for our vehicles, which comprises roughly 70% of America's energy use. This figure will be announced at the launch
of the campaign.
• Vehicles that meet these figures will be designated as "Patriot Cars". (There will also be recognition for "Patriot Fuels" and "Patriot Wheels".) When Americans have the choice to make changes that are necessary to protect the
American environment, economy, and national security, isn't it the patriotic thing to do?
• The current plan is to announce the Patriot Car campaign with a statement (Declaration?) of Energy Independence in July.
GOALS:
For every American car buyer to know the fuel economy/alternative fuel needed for the US to stop importing oil to meet our light-vehicle transportation needs. For Americans to then use that knowledge when purchasing a vehicle.
WHY:
When you recognize yourself as an addict, it becomes imperative to distance yourself from your dealer, inspired by the realization of your addiction's cost to:
1. Our environment. Americans are dependent upon a resource that fouls our air and contributes to global warming.
Complete Story
We need your feedback. Please complete the survey which starts below regarding logos, taglines, and more. (Additional questions will pop up after you've answered the first one.)
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Partners |
Better World Club is Virtually Marching to Stop Global Warming...and We're Virtually Tired
Better World Partners with StopGlobalWarming.org to...how can we put this...STOP GLOBAL WARMING!
Better World Club is partnering with StopGlobalWarming.org to fight greenhouse gas emissions. We need your help: Go to
www.stopglobalwarming.org, click on the Partners page, and scroll down near the bottom of the page. Click on the Better World Club site and sign up. Or
go there directly
StopGlobalWarming.org just put us up on their website, so we're behind. We can't let organizations like the Philadelphia Eagles have more marchers than us. So help us out..and stay on the site long enough to learn more about global
warming.
Tour d'Organics Series Takes Cyclists to Organic Farms
BWC Staff Would Prefer Not to See Where Their Food Comes From. Who Wants to Look at Junk?
German Chancellor Bismarck once said that people shouldn't see how their legislation or sausages are made. The Tour d'Organics might agree with Bismarck. Its series of 5 bicycle rides throughout the United
States connects communities to their local, organic food sources. (No sausage factories are on the trip.)
The series begins on May 20th in Austin, TX, then heads west with Portland, CA on June 24th, Santa Cruz, CA on July 23rd, Sebastopol, CA on August 20th, and Santa Barbara on September 17th.
Complete Story |
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Washington Watch |
Bush Rhetoric on Gas Prices Becomes Positively...Environmental
If Cars Can Run on BS, then Energy Crisis Solved
Some Bush Proposals Helpful, but Both Sides Miss the Point; Here's a Detailed Analysis
President George Bush acknowledged in his State of the Union that America was "addicted to oil". His response to the recent run up in gasoline prices included similar environmental language.
But addicts are given one remedy: go cold turkey! No coherent program to wean us from oil can be heard from President Bush. Rather, he sidesteps the key issues: how do we get energy to reflect its real cost (incorporating environmental
and national security costs as well as economic risks). This would mean higher gasoline costs, which then need to be balanced by some form of consumer rebate. All while preventing the oil companies from unfairly profiting.
At the same time, there needs to be a recognition that there is no long term, supply side solution to the gasoline crisis. Given that experts conclude that oil reserves have peaked, sometime in the next 50 years and quite possibly, much
sooner, the amount of oil is going to be inadequate and the price is going to skyrocket. If America has done no more than it is discussing today, we will be very vulnerable when this time comes.
A demand side strategy is necessary. (See the Top Story) It's really only a matter of time before rising prices diminish demand. The only real question is how difficult that transition will be.
In all fairness, Bush has incorporated a few good policy proposals into his plan.
Complete Story
More Washington Watch in 'Driving Change'
Are Proposed Higher Fuel Economy Standards Intended to Mask Pre-Emption of Tougher State Greenhouse Gas Emission Regs?
Read More
Pombo and Crapo Join Forces To Gut The Endangered Species Act
Read More |
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In The News |
See the world and save the planet
Some true believers recycle even into their suitcases
By Diane Daniel, Globe Correspondent | April 16, 2006
Davis, Henault, and Gilson are all model "good citizens," one of eight traveler categories identified in a study comparing Americans' travel practices with their feelings about environmental quality...
The convention business is putting pressure on hotels, but individual travelers can and should do the same, said Mitch Rofsky, president of the Better World Club, the environmentally conscious alternative to the American Automobile
Association...
"I certainly want people to be more demanding consumers," Rofsky said. "But also, if business doesn't inform the consumers of the possibilities, then consumers don't know what to ask for."
Complete Story
Better World has a
"carbon-offset" program that lets you fight global warming while you fly or drive. |
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