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Hi -
No, you didn't miss the February Tip; I did. Sorry. For the first time in years, I was just flat out too busy to get it put together. So to make up for it, this month I'm sending a"double issue."
Lots of exciting stuff's been happening, including a talk in early March to an overflowing room at the ASPPA 401(k) SUMMIT in San Diego. (Any speaker will tell you a full room raises the energy level and we had a lot of fun). The feedback
was very positive and I hope to return again next year. Financial Planning magazine attended and wrote about part of my segment on knowledge journaling in their April issue ("5 Questions" - page 28), distributed earlier this week.
I realized it's been years since I've run a Tip on that journaling concept -- and the ASPPA experience coupled with an email I recently got from an advisor with $800 million under management who wrote to say that knowledge journaling "has
had a greater impact on our business than anything else I have read on practice management in the last decade" convinced me the time was right to spotlight it once again.
So here's the story on how to create an incredibly powerful knowledge management system with software you're already using every day, something you can have up and running in five minutes.
If you want to see firsthand how you can gain greater control over your time, follow through, and results immediately, be sure to sign up for the live webinar I'll be doing in May. (There's more on it
below.)
Catalog Your Best Material in a Knowledge Journal
Do you ever find yourself wondering where the time in your day goes… and why you never seem to get as much done as you'd like?
For too many people, one explanation is looking for things they've created but can't find... and then recreating that "lost" material from scratch. Years ago I discovered a simple way to overcome that problem using a solution I've
leveraged ever since; a three-step method of managing frequently used materials and content I draw from in conversations and correspondence.
I call it "knowledge journaling" and it's the perfect tool for organizing, indexing, and quickly accessing anything you want to refer to regularly. What makes it so powerful is its simplicity and its cost. All you need to get started is a
few minutes with Microsoft Word.
Begin by creating a Word document called "My Journal.doc." In it, make a list of the information that's most important to you (Business Plan, Useful Web Sites, Elevator Speech, Best Practices, etc). Type each entry at the top of its own
page. Those will be your chapter titles. Once you type in the section titles you want to use, insert or copy and paste the information related to that section underneath its title. (You can add complete files to your journal quickly using
the Insert >
File command and browsing to the appropriate file when the "Insert File" dialog box opens on your screen.)
Next assign those chapter titles a "Heading 1" style. The fastest way to do that is by putting your cursor on the line of each title and pressing the Alt + Ctrl (short for Control) + 1 keys simultaneously, which will change the contents of
that title from "Normal text" to Word's "Heading1."
Finally, insert a table of contents. With your cursor at the top of the first page of the file select Insert from the main menu, then Reference, then Index and Tables (or just Insert then Index and Tables if you're using a version of Word
older than 2002). When the small box appears on your screen, choose the "Table of Contents" tab then press Enter. Instantly, a list of your Heading 1 titles will appear, along with the page number each is on. Clicking on any one of the
table's entries will take you right to the related content.
Updating your table of contents is just as easy. Enter your additional journal content (or delete what you no longer want), assign its title the Heading 1 style, and then place your cursor within the Table of Contents and press the F9 key.
In the small box that appears on your screen select "Update Entire Table" and press Enter. Voila, your changes appear in the TOC.
Be aware that you can create sections and subsections of the chapters in your journal file by using Heading 2 (Alt + Ctrl + 2) and Heading 3 (Alt + Ctrl + 3). Those too will show up automatically in the Table of Contents.
Finally, to include PowerPoint presentations, Excel spreadsheets, PDF documents, or other files that can't or won't easily fit in your journal, use the Insert >
Hyperlink command (Ctrl + K is the keyboard shortcut) to create a pointer to those files. Clicking on the hyperlink will open them automatically.
Please, please, please don't overlook this idea. It's one of the most powerful tools you have in managing valuable information and putting time back in your day. Try it yourself and see!
Bonus Tip: How to Give Yourself Instant Access to Your Journal File
Journaling can be a fantastic breakthrough but frankly if you don't regularly use what you create it won't do you much good. More than a click or keystroke away and chances are you'll soon forget the file's even there.
Fortunately, Windows lets you create shortcuts to files and programs you want quick access to... regardless of where they're stored on your hard drive. You use those shortcuts every day, probably without
realizing it. When you click on a program listed under "Programs" on the Start menu, you're using a shortcut to launch it. The same is true when you click a desktop icon to start an application or open a file.
To make your journal file instantly accessible, you need to do two things: create a shortcut and then assign a keystroke combination that activates that shortcut (if you work on a corporate PC, read
this first).
Here's how to do that...
Using the Windows "My Computer" file manager window, open the folder where you saved your journal file. Right-click on the file's name. Click on "Send to" then "Desktop (create shortcut)". Find the shortcut icon on your
Desktop and right-click on it, selecting "Properties". Click inside the "Shortcut key" field and then press Alt + Ctrl + Shift + J (for journal). Click on "OK" (or press the "Enter" on your keyboard) and you're done!
Now anytime you need access to your journal file, all you have to do is press Alt + Ctrl + Shift + J to launch or activate it.
Why do I recommend the Alt + Ctrl + Shift combination? Because that combination of keys isn't used anywhere in Windows or the Microsoft Office programs (like Alt + Ctrl + 1 or Ctrl + K mentioned above). Which means you
won't mistakenly overwrite a program specific shortcut you might want to use later on.
Give shortcut keys a try. They'll save you tons of time. I use mine every day. Repeatedly. Once you get the hang of them you will too.
Note: If you have touble setting shortcuts up on a company-owned computer, ask your internal PC help desk if there are any restrictions on doing so. Firms that support large numbers of PC workstations often disable
such features to maintain consistency across their user base.
Ways We Can Help You Improve Results
Live Webinar: How to Put an Hour or More of Productive Time Back in Your Day
Quite simply, knowledge journaling can revolutionize how you manage your information, and your business. Imagine the sense of control and confidence you'd have in knowing exactly where everything you need to complete a sale, cultivate a
prospect, or nurture a referral partner, is located. My latest webinar, How to Put an Hour or More of Productive Time Back in Your Day, is designed to show you exactly what you need to know to leverage this powerful tool in your
daily routine.
You'll walk away from this 60-minute interactive session with concrete ideas you can implement immediately to save time and increase effectiveness. Even if you've heard me talk about journaling in person, you'll want to attend. I'll cover
tips, tricks, and shortcuts for setting up and using a journal that I've never offered publicly before now.
And as a Tips subscriber, you automatically qualify for a special discount (25%) off the normal price. Just be sure to enter the coupon discount code KT0703 when prompted.
Click here to learn more about this exciting event and reserve your spot!
One-on-One and Team Coaching
Much of my coaching work centers on helping teams identify the key processes in their business and how to effectively streamline them through better delegation and automation. My clients share a common trait: they're all already successful
to one degree or another... but they've plateaued and want to step up to their next level. If that describes you we should talk. I can help you implement solutions to a variety of challenges that routinely hold advisors back:
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Finding and fixing productivity leaks - minimizing the time you lose to email, you spend recreating information you already have, you forfeit locating what you need online, or burn delivering on follow-up commitments
inefficiently are just a few examples
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Defining sales and service processes – from contact to contract to ongoing care and feeding of clients… understanding who does what when, and where technology fits (or could fit) into the picture
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Developing a marketing communication strategy and calendar – mapping out an annual plan for keeping in touch with and in front of clients, prospects, centers of influence, and the media
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Cultivating referrals from current clients – strategies and tactics for expanding your business with help from those who know it best
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Designing a step-by-step improvement plan for strengthening key aspects of your business - identifying opportunities and developing work flows in designated areas of the practice
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Team building and successful delegation – defining the vision, setting expectations, identifying desired results, managing the process, and the tools that make it easier
Those are just some of the ways I can help. There are others. Together we'll decide what to concentrate on after you complete an assessment questionnaire.
It's very hands-on work. Together, we'll roll up our sleeves to address specific objectives and develop practical ways of achieving them -- through smarter use of people, process, and personal technology -- focusing everywhere possible on
executing those strategies using resources you already own.
We'll also draw on a variety of proprietary tools -- forms, worksheets, databases, and online conferencing (all available at
http://gregory-group.webexone.com) -- designed to help you achieve the results you want.
Sessions are scheduled however they work best for you, anything from 15 minutes to a full day… all in the comfort and convenience of your office. Which means everyone on your team can participate. There's no travel expense or time lost in
traffic, and no nights spent in a "bootcamp" hotel room.
Interested?
Email or call me now (202-364-6913) and let's visit.
Keynote, Breakout, and Workshop Speaking
Please keep me in mind if you're involved in booking or recommending speakers for corporate sales or due diligence meetings, or national or chapter events for industry groups you're involved with. I deliver tangible, value-added content
that participants can take back to the office and put to work immediately.
Here's a quick sampling of the presentations I can deliver.
Practical Strategies for Improving Productivity
It's no secret that excelling at time, information, and resource management is essential to becoming more productive. This presentation shows you how to develop and blend those three skills successfully to execute almost automatic business
improvements. In it, you will learn how to: 1. permanently conquer information overload with a simple system for cataloging knowledge and content, 2. build a systematic, measurable, and repeatable roadmap to success, and, 3. put an hour of
selling time back into every day by taming today's #1 productivity killer: email. All using technology you currently own.
Topics include:
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Understanding your productivity gap… and how to close it
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The 80/20 rule of information - how to keep what's critical at your fingertips
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A simple approach to creating your team's process playbook
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Developing a 30-day improvement game plan
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Eliminating email overload -- managing your message flow (optional)
Making the Web Work for Advisors
Smarter use of the Internet can enhance virtually every aspect of your advisory practice. Yet many advisors see the Web only as a way of getting email, stock quotes, and sports scores. This session will open your eyes to the amazing
business development power the Internet offers. Full of practical, ready-to-implement ideas, it is designed specifically to address challenges financial advisors face in growing and maintaining client relationships. (Please note: it is not
about designing Web sites). Come learn what you need to know to leverage the Web to find, win, and keep clients faster and with less frustration.
Topics include:
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How to become a subject matter expert on any audience in an hour or less
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Five steps to implementing a low-cost, high-impact marketing communication strategy
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Building custom leads lists on the fly and on a budget
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Quick tips for speeding up your searches and going online to locate money in motion
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Using alert services to track news on clients, competitors, and centers of influence
Achieving Breakthroughs Systematically - Strategies for Small Teams and Individual Producers
The right mix of people, planning, process, and technology can dramatically improve results. But figuring out what's needed and how to implement change isn't easy, especially when you work alone or lead a small team. In this session,
you'll learn how to build effective marketing, prospecting, servicing, and other business management systems that leverage tools you already own. You'll also be introduced to a handpicked selection of inexpensive, readily-available
software and low-overhead talent resources that will free you up to focus on what you do best… bringing in assets and helping clients achieve their financial goals.
Topics include:
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How to identify your highest priority breakthrough opportunities
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A three-step improvement process
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Understanding technology's role in systemizing your business
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Where and how to find reliable talent when outsourcing tasks
101 Ways to Get Closer to Clients - Communicating Effectively in the Digital Age
Too often advisors overlook the importance of regular contact in fostering and retaining loyal clients. This presentation lays out a how to build your communication competency by focusing on three key factors: getting to know your
audience's needs, creating easy-to-use mechanisms for keeping in touch, and delivering relevant content regularly.
Topics include:
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Assessing and improving your current communication effectiveness
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The role of e-mail in effective client management
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How the affluent utilize the Internet and ways you can capitalize on that activity
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How to create lasting impressions through life event contact
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Innovative ways to work the Web to stay in touch with people you're targeting
Email or call me at 202.364.6913 to explore how I'll assist you in getting more mileage from your event. I'd be happy to schedule a webinar with your and your colleagues to see and hear my material firsthand.
Odds & Ends
Things You Should Know About
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For my US readers… the Postal Service has announced another rate increase, effective May 14, 2007. Now's the time to prepare for and take advantage of that change, and show your clients a little extra TLC. For some ideas, see my November
2005 Tip:
My 2¢ on Caring for Clients. This time around, the Postal Service is introducing the forever stamp as a hedge against future price increases. Offers some interesting tie-in possibilities for you as an advisor…
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The Wealth Advisor Institute (WAI) will be hosting its next
webinar on May 17, 2006. Drew McCoy, a friend and highly successful independent advisor in southern California who specializes in helping clients in the entertainment industry will be speaking on The Viral Nature of Niche Marketing.
I've been involved in WAI since its formation last year, and will be presenting myself later this summer. You can learn more about the organization at
http://www.wealthadvisorinstitute.com.
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Not business-related but noteworthy nonetheless… If you're looking for a way to support the troops in Iraq, Afghanistan, and elsewhere but not sure how, one option is to send a "Gifts from the Homefront" gift certificate that they can
redeem for food and retail purchases at locations around the world. Make your donation at the Army and Air Force Exchange Service
Web site (follow the link to "Sending Gifts from the Homefront").
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Got a tip you'd like to share? Or a topic you'd like to see covered in a future issue?
Email me your ideas.
Until next time wishing you all the best,
Kip Gregory
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The Gregory Group:
Teaching Clients to Leverage Their Time, Talent, and Technology to Increase Productivity and Profit
202.364.6913
http://www.kipgregory.com
© 2007 Kip Gregory. All Rights Reserved. Reproducing or republishing this content either electronically or in print without prior permission is prohibited.
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