Quote of the Week
"You must do the thing you think you cannot do."
Eleanor Roosevelt

About Nettleton Strategies
"Resolving Complex Public Policy and Business Issues"

Carl Nettleton

What We Do
Nettleton Strategies works with corporate and business association executives, non-profit directors, and public agency leaders to resolve complex public policy and business issues using joint fact finding, situational analysis, and other collaborative strategies.

Key Strengths
The firm's key strengths are listening to stakeholders, facilitating group sessions and discussions, developing communications strategies, analyzing data and information, creatively presenting outcomes, and offering a broad base of content expertise so the firm can move quickly into problem solving.

Examples of Our Work

Example: When San Diego faced a critical decision about the future of its only major commercial airport, Nettleton conducted a situational analysis, developed visualizations and guided a sustainability study.
The Outcome: A mayor-led, multi-agency committee to determine how to optimize the airport and integrate airport planning with San Diego community and transportation planning.

Example: With thirty downtown San Diego projects underway and 100 more on the drawing board, Nettleton created and chaired a thirteen-agency collaboration for six years that coordinated all construction and special events.
The Outcome: Downtown projects and special events stayed within budget and on deadline while minimizing impacts to businesses, residents, and visitors.

May 11, 2010, 10:00 a.m. - 11:00 a.m., Greening the Company Website: A New Era in Sustainability Reporting, a webinar, hosted by Alta Terra Research Network.

May 11, 2010, 4:00 p.m. - 6 p.m., Greenovation Forum: Knowledge, Action and Sustainability, CALIT2 Auditorium at Atkinson Hall, UC San Diego, hosted by UC San Diego Sustainability Showcase.

May 12, 2010, 6:00 p.m. - 9:00 p.m., 20th annual San Diego EarthWorks Very Important Planet Reception & Awards, City of San Diego, Environmental Services Green Building, 9601 Ridgehaven Court, hosted by San Diego EarthWorks.


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May 3, 2010

"Each week, news comes across our desktops that we dutifully note or file. "The Nett Report" is intended to better use this information by sharing it with clients, potential clients and friends of Nettleton Strategies. In turn, we encourage you to share this report with your friends and associates. If "The Nett Report" was forwarded to you, please sign up by clicking on the link at the bottom of this email. There is also an option to remove your name from the list if you don't want to receive these emails in the future. Your comments are welcome at info@nettstrategies.com.

Some items in this edition you won't want to miss:

The interface between public agencies and private sector businesses is often challenging. Nettleton Strategies can help your firm sort out the approaches you should take when addressing complex public sector issues.

Climate Change
A new campaign has started to counter the millions in dollars being put forward by Texas oil companies to support the California Jobs Initiative, which opponents label the "Dirty Energy Proposition." The initiative would suspend the operation and implementation of AB 32, the California Law enacted in 2006 to reduce greenhouse gas emissions in the state, until unemployment is less than 5.5 percent.

The Carbon Disclosure Project's carbon disclosure ratings, which assess the quality of companies' climate change reporting, are now displayed alongside financial data in the "key stats and ratios" section on Google Finance.

A 2006 National Academies of Science Report projects that climate change will likely eliminate many premium wine growing regions in the U.S. and restrict production to "a narrow West Coast region and the Northwest and Northeast, areas currently facing challenges due to excess moisture."

An East Bay Municipal Water District (EBMUD) Water Supply Briefing has resulted in the EBMUD Board dropping its voluntary rationing plan.

A survey touted as "the first of its kind" compares residential water use and prices in thirty U.S. metropolitan areas. Water rates also are rising nationally in response to decreased demand because of water conservation.

The International Whaling Commission has adopted new rules that would sanction the taking of whales by countries that already do so. Called misguided by some environmental groups, the action reduces the amount of whales already being taken with the intention of continuing to reduce the take.

Twenty-one marine protected areas (MPAs) adopted last year by the California Fish and Game Commission will take effect May 1, 2010, along California's north-central coast. The new regulations are being implemented as part of the Marine Life Protection Act (MLPA). The MPAs are located between Alder Creek, near Point Arena in Mendocino County, and Pigeon Point in San Mateo County.

Its hard to get a real feel for the scope and impact of the oil spill in the Gulf of Mexico, but these pictures tell the story in a visually understandable way.

Last week, Tokyo's largest taxi company began to test four fully electric taxis with swappable batteries. The taxis will work 18 hours daily and drive as many as 180 miles on one charge.

The City of Denver now has the first large-scale bicycle sharing program in the country. Operated by a non-profit called B-cycle, the concept is designed to help Denver residents and visitors increase their daily activity, save money and reduce carbon emissions. It is funded by the users of the bicycles.

Worth Knowing!
The California Geological Survey has created a new fault map that allows you to zoom to the location of your choice and see the earthquake faults that might affect you.

Perspective is a wonderful thing. Did you ever wonder how Earth looks from way out in space? Check out this picture of earth from Mars and decide where you fit in the scale of things.



Nettleton Strategies
P.O. Box 22971
San Diego, CA 92192-2971
Phone: 858.353.5489
FAX: 858.587.1932