Quote of the Week
"Much of our politics today is designed to make people stupid, confused and afraid of change."
Thomas Friedman
April 27, 2010
NY Times

About Nettleton Strategies
"Resolving Complex Public Policy and Business Issues"

Carl Nettleton

What We Do
Nettleton Strategies works with corporate and business association executives, non-profit directors, and public agency leaders to resolve complex public policy and business issues using joint fact finding, situational analysis, and other collaborative strategies.

Key Strengths
The firm's key strengths are listening to stakeholders, facilitating group sessions and discussions, developing communications strategies, analyzing data and information, creatively presenting outcomes, and offering a broad base of content expertise so the firm can move quickly into problem solving.

Examples of Our Work

Example: When San Diego faced a critical decision about the future of its only major commercial airport, Nettleton conducted a situational analysis, developed visualizations and guided a sustainability study.
The Outcome: A mayor-led, multi-agency committee to determine how to optimize the airport and integrate airport planning with San Diego community and transportation planning.

Example: With thirty downtown San Diego projects underway and 100 more on the drawing board, Nettleton created and chaired a thirteen-agency collaboration for six years that coordinated all construction and special events.
The Outcome: Downtown projects and special events stayed within budget and on deadline while minimizing impacts to businesses, residents, and visitors.

May 12, 2010, 5:30 p.m. - 8:00 p.m., Urban Land Institute's (ULI) 7th Annual Awards Program, McMillan Event Center, 2875 Dewey Road, San Diego, hosted by ULI.

May 13, 2010, 8:00 a.m - 10:00 a.m., Partnering with Non-Profits to Strengthen Your Brand, Nasland Engineering, 4740 Ruffner St., San Diego, hosted by the Society for Marketing Professional Services

May 18, 2010, noon - 1:00 p.m., Building Winning Integrated Social Media Campaigns, a webinar, Porter Novelli, 3033 5th Avenue, Suite 400, San Diego, CA, hosted by the Public Relations Society of America.


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May 10, 2010

"Each week, news comes across our desktops that we dutifully note or file. "The Nett Report" is intended to better use this information by sharing it with clients, potential clients and friends of Nettleton Strategies. In turn, we encourage you to share this report with your friends and associates. If "The Nett Report" was forwarded to you, please sign up by clicking on the link at the bottom of this email. There is also an option to remove your name from the list if you don't want to receive these emails in the future. Your comments are welcome at info@nettstrategies.com.

Some items in this edition you won't want to miss:

Does your organization or project have decisions to make and need help making them? Nettleton Strategies can facilitate your meetings so the result is a prioritized list of what you want to do to move your efforts forward.

Climate Change
The Heinz Center has announced a new project, Science Communication and Policy, to close the communications gap between scientists and policy makers. Attacks on the validity of climate change science prompted the center's determination of the need introduce all fields of science into a variety of public and policy forums.

Another effort to address climate change science has emerged in a collaboration called The Climate Desk. Formed by a group of publications such as Slate, Wired, Mother Jones, The Atlantic and Grist, the collaboration emerged because a group of editors decided "coverage of climate change is disjointed and too often generated by reporters working in isolated silos."

We drink its water, fight over who uses it, and talk about it whenever our water future is in question. See this slide show that takes you down the Colorado River from the headwaters to the Gulf of California.

A UC Davis researcher working on a SeaGrant study has found that the endangered Delta smelt is now seeking refuge in the Cache Slough Region of the lower Sacramento River, some 30 miles from the main intake system. The shift occurred after water exports rose by 30 percent between 2002 and 2004.
Another group of researchers has just received $750,000 in SeaGrant funding to determine the pros and cons of various restoration options for runs of Central Valley and Klamath River Chinook salmon.

The State Water Resources Control Board has released its list of projects seeking financial assistance in the next five years from the Clean Water State Revolving Fund.

How do you get two dead giant squid the size of a school bus from a fishing boat in Spain to a museum in Washington, D.C.? Listen to this Encyclopedia of Life podcast to find out!

Ocean acidification from carbon dioxide emissions is progressing at an "unprecedented rate" according to a new National Academy of Sciences report. The long-term consequences are unknown.

The Google Crisis Center has some slick (pardon the pun) visualizations of the Gulf of Mexico oil spill, and another site allows you to overlay the oil spill over your city (Google Earth viewer required) so you can see how big it is. For perspective, CNN says that the spill will fill one third of an Olympic swimming pool every day. Finally, NOAA shows a three-day projection of where the spill will go.

You can see the new
Broadway Pier Cruise Ship Terminal grow on a web cam as it undergoes construction.

Do you want to read about the latest thinking on the future of the car? Read about a new book, Reinventing the Automobile, to see the GM/Segway Puma concept car and the MIT Media Lab CityCar.

Worth Knowing!
Already tired of those political adds blasting opponents with allegation after allegation? Then visit FactCheck.org, a nonpartisan, nonprofit "consumer advocate" for voters that aims to reduce the level of deception and confusion in U.S. politics. The organization monitors the factual accuracy of what is said by major U.S. political players in TV ads, debates, speeches, interviews and news releases. FactCheck.org is a project of the Annenberg Public Policy Center of the University of Pennsylvania.

When was the last time you took a dinner cruise on San Diego Bay? The Cabrillo National Monument Foundation, a support organization for San Diego's only national park, has scheduled a fundraiser cruise on the Hornblower Adventure on Thursday, May 13, 2010, from 6:00 p.m. to 8:30 p.m. for only $35 in advance.

If you love great photos from around the world, then check out Visions of Earth, a National Geographic web page that shows new photos each month.



Nettleton Strategies
P.O. Box 22971
San Diego, CA 92192-2971
Phone: 858.353.5489
FAX: 858.587.1932