Quote of the Week
"You can't have a better tomorrow if you are thinking about yesterday all the time."
Charles F. Kettering

About Nettleton Strategies
"Resolving Complex Public Policy and Business Issues"

Carl Nettleton

What We Do
Nettleton Strategies works with corporate and business association executives, non-profit directors, and public agency leaders to resolve complex public policy and business issues using joint fact finding, situational analysis, and other collaborative strategies.

Key Strengths
The firm's key strengths are listening to stakeholders, facilitating group sessions and discussions, developing communications strategies, analyzing data and information, creatively presenting outcomes, and offering a broad base of content expertise so the firm can move quickly into problem solving.

Examples of Our Work

Example: When San Diego faced a critical decision about the future of its only major commercial airport, Nettleton conducted a situational analysis, developed visualizations and guided a sustainability study.
The Outcome: A mayor-led, multi-agency committee to determine how to optimize the airport and integrate airport planning with San Diego community and transportation planning.

Example: With thirty downtown San Diego projects underway and 100 more on the drawing board, Nettleton created and chaired a thirteen-agency collaboration for six years that coordinated all construction and special events.
The Outcome: Downtown projects and special events stayed within budget and on deadline while minimizing impacts to businesses, residents, and visitors.

May 19, 2010, 9:45 a.m. - Noon, City of San Diego 2nd Annual Bidders Conference, Balboa Park Club, Balboa Park, Register by calling 619-236-6000

May 19, 2010, Noon - 1:30 p.m., Expanding and Enhancing Our Local Water Resources, DoubleTree Hotel Hazard Center, hosted by the Society for Marketing Professional Services

May 19, 2010, 5:00 p.m. 8:00 p.m., Optimizing Workforce Management from the Cloud, Weiss Theatre at La Jolla Playhouse, hosted by MIT Enterprise Forum

May 20, 2010, 7:30 a.m .- 9:30 a.m., National Maritime Day, Hilton Bayfront, hosted by the San Diego Regional Economic Development Corporation

May 20, 2010, 9:00 a.m - 4:00 p.m., Tax Seminar for Non-Profit and Faith-Based Organizations, Salvation Army Kroc Center, hosted by the State Board of Equalization.

May 20, 2010, 9:00 a.m. to 11:00 a.m., Cleantech and Renewable Energy Financing, AMN Healthcare, 12400 High Bluff Drive #100, hosted by CONNECT

May 20, 2010, 5:00 p.m - 7:00 p.m., Connect with CONNECT, Offices of Mintz Levin, 3580 Carmel Mountain Road, hosted by Connect.

May 20, 2010, 5:30 p.m. - 8:00 p.m., San Diego County Regional Airport Authority Capital Program Update, Mission Valley Marriott, hosted by Construction Management Association of America


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May 17, 2010

"Each week, news comes across our desktops that we dutifully note or file. "The Nett Report" is intended to better use this information by sharing it with clients, potential clients and friends of Nettleton Strategies. In turn, we encourage you to share this report with your friends and associates. If "The Nett Report" was forwarded to you, please sign up by clicking on the link at the bottom of this email. There is also an option to remove your name from the list if you don't want to receive these emails in the future. Your comments are welcome at info@nettstrategies.com.

Some items in this edition you won't want to miss:

The facts count. But more often than not, the facts don't add up or correspond. Would it help your decision making to gain control of the facts? Nettleton Strategies uses the firm's expertise in joint fact finding to make sense of things that otherwise just don't add up!

The California Department of Fish and Game released three million young Chinook salmon (smolts) near the mouth of the American River the week of May 10. The goal is to increase the spawning returns of fish reared at Nimbus Hatchery to the lower American River.

The National Water Research Institute has called for abstracts for a September 23-24, 2010, " Managed Aquifer Recharge Symposium." The Irvine symposium will highlight the need and benefits of storing more water underground through managed recharge efforts.

A new National Water Research Institute white paper identifies key issues to be addressed by regulatory agencies and utilities in California interested in pursuing direct potable reuse as a viable option to satisfy future water demands. Direct potable reuse places highly treated waste water directly into the potable water supply.

On May 26-27,2010, the 2010 Border Governors Conference Water Work Table Binational Desalination Conference will be held at the Hilton San Diego Resort and Spa in San Diego, CA. The bilingual conference addresses the needs of the U.S.-Mexico border region for upgraded and enhanced water infrastructure. Communities throughout the border region are increasingly examining desalination as a potential water supply.

A gray whale swimming in the Mediterranean Sea off the coast of Israel is believed to be the first of its species found in the Atlantic Ocean. Shrinking Arctic ice and the opening of the Northwest Passage may explain the occurrence.

A symposium at the National Museum of Natural History in Washington, D.C. on May 24 - 25, 2010, will celebrate the scientific contributions and value of scuba as a research methodology. The two-day event will feature over 50 oral presentations on coral reefs, blue-water environments, under-ice polar habitats, temperate kelp forests and other sites of interest.

Its hard to figure. Standard belief is that ninety percent of the world's large fish are gone - overfished.

Jeremy Jackson, the Ritter Director of the Center for Marine Biodiversity and Conservation at the Scripps Institution of Oceanography is featured in an April 2010 TED talk. He discusses overfishing, pollution and indicators that the health of the ocean will get much worse.

However, on the West Coast, NOAA Fisheries reports that only three species of rockfish and three species of salmon are overfished. Four U.S. stocks, including Atlantic swordfish, have been rebuilt to healthy levels, according to the agency's report to Congress last week. Three stocks were removed from the overfishing list, and 85 percent of the stocks examined (212 of 250 stocks) were not fished at too high a level.

NASA, U.S. Navy, and Scripps Institution of Oceanography at UC San Diego researchers have successfully demonstrated the first robotic underwater vehicle to be powered entirely by natural, renewable, ocean thermal energy. The autonomous underwater vehicle uses a thermal recharging engine powered by the natural temperature differences found at different ocean depths.

Ten years ago, the HMS Yukon, a Canadian destroyer was sunk off the coast of San Diego's Mission Beach. Owned by the City of San Diego, the anniversary will celebrated by California Ships to Reefs with two-days of events on July 14-15, 2010, including an underwater press conference.

What does an oil rig look like that hasn't exploded and collapsed into the ocean? Please see these recent photos of oil rigs off the coast of San Pedro taken by a California diver .

When an aquarium couldn't figure out what was killing their fish, they installed a camera. Watch this footage of a squid capturing and eating a shark in the tank.

CONNECT is seeking nominees in the areas of energy efficiency, smart power, renewables, transportation and water management for the 2010 Cleantech Venture Roundtable. The roundtable provides a platform for investment-ready cleantech companies to present to venture capital providers.

The Port of Portland governing board has approve a nearly $70 million 25-year terminal lease with Manila-based International Container Terminal Services, Inc. Under the terms of the deal, ICTS will lease the port's T6 container terminal for a first year rent of $8 million and subsequent annual rent of $4.5 million.

On May 27, 2010, from 6:00 p.m. - 8:00 p.m., UC San Diego's School of International Relations and Pacific Studies will host the Future of the Electric Car in Southern California.

The San Diego Regional Sustainability Partnership's Green Products and Materials and Waste Reduction and Recycling Committees will present a " Green Your Workplace Today" workshop on Wednesday, May 19, 2010, at the City of San Diego's Environmental Services Department Building. The focus is on the "what" and the "how" of increasing the use of green products and materials, sustainable solid materials and recycling, and reducing solid waste. Email SDRSP to RSVP.

Worth Knowing!
An inaugural Salton Sea Stakeholders' Symposium will be held on May 27, 2010 in Indian Wells, California. The symposium will bring together water agencies, businesses, cities, residents, tribes, farmers, school districts, and environmental groups to find a sustainable solution to restoring the Salton Sea's water supply.



Nettleton Strategies
P.O. Box 22971
San Diego, CA 92192-2971
Phone: 858.353.5489
FAX: 858.587.1932