Quote of the Week
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Maya Angelou

About Nettleton Strategies

Carl Nettleton

What We Do
Nettleton Strategies works with corporate and business association executives, non-profit directors, and public agency leaders to resolve complex public policy and business issues using joint fact finding, situational analysis, and other collaborative strategies.

Key Strengths
The firm's key strengths are listening to stakeholders, facilitating group sessions and discussions, developing communications strategies, analyzing data and information, creatively presenting outcomes, and offering a broad base of content expertise so the firm can move quickly into problem solving.

Examples of Our Work

Example: When San Diego faced a critical decision about the future of its only major commercial airport, Nettleton conducted a situational analysis, developed visualizations and guided a sustainability study.
The Outcome: A mayor-led, multi-agency committee to determine how to optimize the airport and integrate airport planning with San Diego community and transportation planning.

Example: With thirty downtown San Diego projects underway and 100 more on the drawing board, Nettleton created and chaired a thirteen-agency collaboration for six years that coordinated all construction and special events.
The Outcome: Downtown projects and special events stayed within budget and on deadline while minimizing impacts to businesses, residents, and visitors.

April 23, 2010, 4:00 p.m. - 6:00 p.m., Beyond NAFTA: U.S. & Mexico Moving Forward , Joan B. Kroc Theatre, University of San Diego, hosted by The Trans-Border Institute and Ahlers Center.

April 23, 2010, 8 a.m.- 5:30 p.m., The Science to Support Algal Biofuel Commercialization, Salk Institute for Biological Sciences, hosted by Life Technologies.

April 25 - 29, 2010, Not Your Father's GIS Conference, Phoenix Convention Center, hosted by the Geospatial Information and Technology Association.

April 30, 2010, 7:30 a.m.-9:00 a.m., A Forum on the California Global Warming Solutions Act (Assembly Bill 32), SDCTA Breakfast Club, Joan B. Kroc Institute for Peace & Justice, hosted by the San Diego County Taxpayers Association.

May 7, 2010, 8:00 a.m. - 11:30 a.m., Construction Storm Water Compliance Seminar, Mission Valley Marriott, hosted by the Construction Management Association of America.

May 11, 2010, 4:00 p.m. - 6:00 p.m., " Greenovation Forum: Knowledge, Action and Sustainability," CALIT2 Auditorium in Atkinson Hall, UC San Diego.

May 12, 2010, 4:00 p.m. - 7:00 p.m., Growing Global Markets and People, Garry Ridge, Marriott Mission Valley, hosted by the SDSU Entrepreneurial Management Center.

May 13, 2010, 6:00 p.m. - 8:45 p.m., Spring Fling Bay Cruise and Dinner, Cabrillo National Monument Foundation Fundraiser, on the Adventure Hornblower.


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April 19, 2010

"Each week, news comes across our desktops that we dutifully note or file. "The Nett Report" is intended to better use this information by sharing it with clients, potential clients and friends of Nettleton Strategies. In turn, we encourage you to share this report with your friends and associates. If "The Nett Report" was forwarded to you, please sign up by clicking on the link at the bottom of this email. There is also an option to remove your name from the list if you don't want to receive these emails in the future. Your comments are welcome at info@nettstrategies.com.

Some items in this edition you won't want to miss:

Is your non-profit struggling to reach the next level of service? Nettleton Strategies can lead a strategic planning session or provide insight into how to make your organization more effective and efficient.

Climate Change
Economist Paul Krugman addresses " Growth and Greenhouse Gases" in an article in the April 13, 2010, edition of the New York Times.

Following the Copenhagen Climate Talks, The Royal Norwegian Embassy in Tanzania awarded a $2.7 million grant to the Jane Goodall Institute in Tanzania. The three-year grant will provide local organizations and governments with the training, equipment and materials needed to protect their forestland and earn income through the sale of carbon credits under the REDD protocol (Reduced Emissions from Deforestation and Degradation).

Google's technology chief, Dan Reicher, believes that setting a price on carbon would combat global warming and also would encourage investment in new energy innovations.

The California Air Resources Board will hold a seminar viewable online on April 21, 2010, entitled " Air Pollution and Environmental Justice."

Piglet squid and other bizarre species are found in this Census of Marine Life, National Geographic video.

The 2010 Ocean Science Leadership Award winners include Dr. David James from La Jolla High School who won the Early Career Award. The awards program recognizes educators who make outstanding contributions to ocean science education.

La Jolla's Scripps Institution of Oceanography will be the location of the new 2010 National Teacher Leadership Academy: Ocean in July. The training for high school biology teachers is seeking a representative from each of 21 states. All expenses are covered.

The Thank You Ocean campaign has posted a special podcast recognizing Earth Day. The collaboration says that because the ocean is 70 percent of the planet, Earth Day is really Ocean Day.

Sargassum, an invasive sea weed has reportedly spread to the Channel Island Marine Sanctuary. The Asian seaweed has raised fears that it might crowd out native species like giant kelp. It is considered difficult, if not impossible, to eradicate.

The Department of Energy has created the Advanced Research Projects Agency - Energy (ARPA-E) to focus on transforming the nation's energy supply capabilities. In March, $100 million was made available for innovative research projects.

The U.S. wind industry released its annual report last week and reported that 10 million megawatts of new capacity were installed in the U.S. in 2009, enough to power the equivalent of 2.4 million American homes. Total installed wind power in the U.S. has the potential to power 9.7 million homes, according to the report.

An article in WorkBoat Magazine, Do we have oil out there? explores the likelihood of finding oil in the areas recently opened to new leasing.

Worth Knowing!
CalGIS is hosting its annual convention this week at the Hyatt Regency in Huntington Beach. Entitled " Geospatial Implementation in the 21st Century, Mapping California's Future," The conference brings together the best examples of implementing Geographical Information Systems (GIS) Technology in California.

A new book available in June, " Desalination Technology: Health and Environmental Impacts," will cover the latest developments in desalination and examines the environmental and public health-related impacts of these technologies. The book was written by a team of international experts in collaboration with the World Health Organization.

The Colton Crossing Project, a $202 million grade-separation project, is waiting for consensus from a number of transportation agencies on whether to support a public investment from the California Transportation Commission.

Environmental Education
The U.S. EPA is currently accepting applications for a $10 million, five-year program to improve environmental education.

April is Children and Nature Awareness Month. To find out what's happening in your region, visit the Children and Nature Network.

Aquaculture 101, a 5-day teacher training program presented by Auburn University and other sponsors, trains teachers about the reproduction and growth of aquatic organisms in a controlled or semi-controlled environment. The training will be held June 7-11, 2010, in Gadsden, Alabama. On July 12-16, Auburn will host Fish Camp 2010, another five-day training program providing broad exposure to natural resource careers.

The University of Rhode Island is accepting applications for a one-week summer institute on hurricane science and the impacts of hurricanes on society. The session is for teachers and will be held July 26-30, 2010, on the university's campus.

NASA is celebrating Earth Day on April 22, 2010, with events on the National Mall and at NASA offices around the nation.

NOAA is offering a day of fun and discovery for the entire family on May 1, 2010, in the agency's Galveston, Texas, office. Ocean Discovery Day features a 6-foot-diameter globe that brings complex concepts to life by animating scientific data.

The NASA Jet Propulsion Laboratory in Pasadena is hosting a Climate Educator Conference on May 1-2, 2010, at its Pasadena offices. Special attention will be paid to the K-12 California science standards.



Nettleton Strategies
P.O. Box 22971
San Diego, CA 92192-2971
Phone: 858.353.5489
FAX: 858.587.1932