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Cooler Tips #42 -
Compliance Update (and New Features!)
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Hello CoolerEmail Subscriber!
CoolerEmail is committed to improving e-mail marketing while at the same time making it easier for clients to ensure that they are in compliance with the recently enacted CAN SPAM law. Just a few examples:
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CoolerEmail enables its clients to easily provide a clear and conspicuous unsubscribe mechanism in every e-mail blast;
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CoolerEmail provides a dedicated space in the footer of emails for clients to add their "physical address";
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CoolerEmail automatically manages and processes unsubscribe requests immediately;
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CoolerEmail makes the opt-in process simple and easy by providing the code for your subscribe forms (and confirmation after a subscriber signs up). Additionally, CoolerEmail even provides you with a time/date/IP stamp of new subscriptions
for your records
What's next with CAN SPAM
The CAN SPAM Act officially went into effect on January 1, 2004. Some refinement of the Act, and more details regarding certain provisions, can be expected in the near future. Here's a quick summary:
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May 1, 2004: Regulations expected for adding "clearly identifiable marks or notices" to email with certain proscribed content to facilitate filtering;
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July 1, 2004: Initial plan for Do-Not-E-Mail Registry expected to be announced;
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October 1, 2004: Regulations to be released regarding the protection of consumers from commercial e-mail messages delivered to their wireless devices (e.g., cell phones and pagers);
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January 1, 2005: Regulations expected to be released defining purpose of an e-mail to show whether it's commercial or transactional/relationship;
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July 1, 2005: Proposal for subject-line labeling of commercial messages (e.g., use of "ADV") expected to be announced
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January 1, 2006: Report expected on how successful the CAN SPAM law has been with suggestions for additional measures.
A final thought on CAN SPAM
Complying with the CAN SPAM Act is many ways boils down to using common sense and being responsible. By being considerate and only sending messages to only those people who want to receive your messages, the CAN SPAM act should not be
present any major issues for you.
Dedicated IP addresses
CoolerEmail proudly offers the highest deliverability rates in the industry. We achieve this by proactively making sure that only optin email addresses are delivered from our system and through our long-standing relationships with ISP's
from around the world who have "white-listed" our servers. In addition, CoolerEmail has been part of the industry leading
Ironport Bonded Sender™ program from the very beginning. Our hard-line stance against spam, a long-standing reputation for sending only opt-in messages, and our ISP relationships ensure your email gets delivered!
In addition, we also offer our higher-volume clients the option of having their very own dedicated IP address from which they (and only they) can send emails. If your company is looking to use an email ASP but wants to avoid having your
emails associated with emails from other companies using the same IP address, a dedicated IP address from CoolerEmail may be the answer you have been looking for!
Please contact
sales@cooleremail.com for more information on setting up your own dedicated IP address for your CoolerEmail account.
Dynamic Data Upgrades
CoolerEmail's rules-based mail merge function now is easier to use than ever. You can now import and export rules from other editions with a single mouse click!
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Thank you ...
We are always striving to make CoolerEmail ever better. Customer requests for feature enhancements are responsible for many additions. If you have feedback or suggestions, please send them to
suggest@cooleremail.com.
And as always.... be cool!
The CoolerTeam---
This newsletter was written by Barbara Saunders, owner of
Newsletter Associates, a complete newsletter service helping small businesses grow client relationships. For more information, visit www.newsletters-inc.com. Pump up your marketing in 2004 (c) 2004 Barbara Saunders. All rights
reserved. |
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Cooler Bytes |
New download!
The hottest thing in email marketing is the CoolerEmail Outlook Plugin (provided free of charge to all CoolerEmail subscribers). If you haven't already done so, please be sure to download the plugin so you can use it at your
convenience. Visit our
Outlook® Plugin Resource page for more details.
Also, thank you to all of our beta-testers for your feedback and suggestions. If you are still using the beta version of the Plugin, please uninstall it (use your Add/Remove Programs function in your Windows Control Panel) and
download/install the newest version to take advantage of the expanded functionality!
Upcoming Events!
Check out the issues behind Oregon's economic future at an this upcoming conference!
2004 InnoTech Conference
Oregon's Business & Technology Innovation Conference & Exposition Presented by Portland Business Alliance
Date: March 31 & April 1
Place: Oregon Convention Center
Highlights:
Email Marketing - What's next?
11:30 a.m. - 12:30 p.m.
Wed. March 31, 2004
Seminar Room D140
Presenter: Leif Youngberg, CoolerEmail, Inc. and David Fowler, @once, Inc.
Email experts will share their thoughts on current legal issues affecting the future of online communications, as well as upcoming features and functionality you can look forward to seeing in top-rated email platforms.
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