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Cooler Tips #44 -
Freshen Up Your Email Campaigns
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Hello CoolerEmail Subscriber!
Have your email campaigns become stale and static? Freshening up your approach occasionally can help to keep your readers' attention and get them talking about you, Here are some great ideas to shake things up:
Send a press release. If you've got a new product or package coming out or a new event or workshop, send a press release to your readers instead of the usual newsletter. Just focus on one topic and make it a special announcement.
Let your readers feel like they're an insider getting advance information about something out of the ordinary.
Special contact requests. Put a few unusual contact links in your sidebar that gives your readers a reason to communicate with you. Have a link where they can request your new brochure or catalog or let them share their story. Think
about what you'd like them to do and create a simple, compelling call to action and put it where it's impossible to miss. Since it's something that you don't do regularly, it'll stand out and get noticed.
Run a survey. Cooler's survey generator is unbelievably simple to use. Just type in your questions and a selection of possible answers and you're off! It's a great way to get some interaction with your readers. They're immediately
taken to a page with a current tally of the answers. They can see where they are in relation to other readers. Another great use for a survey is that you can use the results down the road to create a special report. Your readers will be
interested in the outcome because they took part in helping you gather the information. It's all about developing that relationship.
Make a graph. Sometimes it helps break things up to illustrate your point with a colorful graph. Business people especially are used to seeing information presented this way and it makes it more powerful to them.
Do an interview. Talk to a perceived mover and shaker in your field and write the article up like an interview you'd read in People. Include a nice photo that has good eye contact with the reader. This will draw them in and make
them care about what this person has to say even if they don't know who they are.
Make a list. Come up with your own top 5 list of relevant things in your field like the best interview questions to ask the prospective employer. Perhaps there are some secret terms that you use to be more success in what you
do.
Develop a tips check list. Share some steps on how to better deal with a common situation in your field - how to maintain your new VCR or questions to ask you loan officer.
Develop your own Cosmo Quiz. Many of the major magazines use some great features that keep their readers' interest. Borrow one of theirs such as a revised Cosmopolitan quiz. Instead of finding out if you're married to the right
person, your quiz could be "Do you have the right mortgage broker?" or "Does your CPA understand you?" How about "Has the fire gone out of your attorney's eyes?" You get the idea. Put a juicy spin on it and your readers will love it.
This newsletter was written by Barbara Saunders, owner of
Newsletter Associates, a complete newsletter service helping small businesses grow client relationships. For more information, visit www.newsletters-inc.com. Pump up your marketing in 2004 (c) 2004 Barbara Saunders. All rights
reserved.
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Cooler Bytes |
Oregon Economic and Business Forum
May 4-5, 2004
Oregon Convention Center
The 2004 Oregon Economic & Business Forum will be the most significant B-2-B event in state history, effectively combining five strategic Oregon industry events into one. Designed as the ultimate concentration of business connectivity,
this program will feature:
- 5,000 business leaders
- 200 exhibits from �best-of-breed� Oregon companies
- 100 conferences Business executives and government leaders will be able to interact with top companies from Technology, Healthcare, Financial Services, Manufacturing, Professional Services and Non-Profit
- Exhibitors will come face to face with government and corporate decision makers on a massive scale!
Dates: May 4-5th, 2004
Exhibit Hours: 10:00 a.m. to 4:00 p.m.
Conference Hours: 8:00 a.m. to 5:00 p.m.
Location: Oregon Convention Center
Cost: Free to attend with online registration
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Tired of trying to keep up with your newsletter?
Check out Newsletter Associates
Let us take care of it for you.
Helping small businesses grow ongoing client relationships.
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Thank you ...
We are always striving to make CoolerEmail ever better. Customer requests for feature enhancements are responsible for many additions. If you have feedback or suggestions, please send them to
suggest@cooleremail.com.
And as always.... be cool!
The CoolerTeam---
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