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Cooler Tips #48 |
How many times do you touch your readers?
Hello CoolerEmail Subscriber!
Email campaigns are quick and simple - but are they really touching your readers? Email can be a little cold - even if you are putting the readers' name in the predetermined field. We've all become a bit jaded when it comes to mass
mailings that we know have been merged into a stock piece. Successful marketers (and communicators) know that you've got to touch your readers personally - regularly and often - in order to stay on the top of their minds. Many times,
'touch' is defined by something that you can hold in your hands.
You may be spending a great deal of time thinking about your readers and your email campaigns, but how much time do you think your readers spend thinking about you? Remember that communicating isn't so much about the message that you're
trying to send. It's more about the message that is being received.
If your readers are just getting a few emails from you trying to sell your product or services, chances are you're not communicating as well as you thought. Email campaigns are a great 'piece' of an overall contact strategy, but to be
successful in developing a relationship you're going to need to do a little more.
Business is built upon relationships. Remember a 'relationship' is a personal experience. Nothing conveys a personal touch better than a one-to-one connection. Here are some ideas to create that connection:
• Send a personal response when they ask for more information (not just an auto responder with their name on top)
• If they choose to do business with you, send a personal, hand-written note (yes, I said hand-written!)
• Send another one when you've completed the transaction if it's been a longer project
• Send a birthday card or anniversary card - it can be just a postcard, but write a personal message yourself
• Send them a link to a website or article that might interest them
Make it simple. Create a schedule that will help make these 'touches' more regular. The Internet is a great tool, but it shouldn't be your only tool in creating a lasting relationship with your clients and readers. Occasionally send
them something that came from you personally that they can hold in their hand and keep. Regular 'personal' contact will help you build a pool of repeat customers. Remember that it's less expensive to keep a return customer than it is to
continually find new ones.
This article was written by Barbara Saunders, noted marketing collateral designer and owner of Newsletter Associates, a complete newsletter service helping small businesses grow client relationships. For more
information, visit
www.newsletters-inc.com. Pump up your marketing in 2004. All right reserved. (c) 2004
Best Practices for Online Survey Design
CoolerEmail has the easiest survey generator imaginable, but are you using your surveys to their fullest potential? More and more market researchers and marketers are discovering the power of online market research and obtaining real-time
market feedback to help them guide their business decisions, big and small. As powerful as online research can be, there are numerous and common mistakes and missteps made when using this extremely effective and affordable methodology.
Thursday, August 19 will be a complimentary webcast given by Marketing Power. To learn more, check out
the webcast info.
New MasterCRM Functions
We have upgraded your integrated MasterCRM with a Shared Calendar Application, a To-Do List manager, a Recent Actions tracker that keeps track of the work you do in your account, and a new Dashboard. These new functions will allow you
greater control over your contacts and tie directly in with Activities you set for any contact in your MasterCRM. You can even build a public calendar for your clients and subscribers - perfect for scheduling events and posting them to a
webpage!
CoolerEmail : onTheRoad
The onTheRoad plug-in for Pocket PC PDA's is now available. Please visit the
CoolerEmail:onTheRoad Resources page for more information.
Thank you ...
We are always striving to make CoolerEmail even better. Customer requests for feature enhancements are responsible for many additions. If you have feedback or suggestions, please send them to
suggest@cooleremail.com.
And as always.... be cool!
The CoolerTeam--- |
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Cooler Bytes |
Add a Barcode!
If you send vouchers or coupons to be redeemed at your store, you can now create a unique barcode that identifies your customer. By scanning the printed emails via POS systems, you can measure your email campaign's performance and reduce
fraud.
This way cool service is brought to you by one of our partners in Australia (Fair Dinkum!)
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Expandable Templates for Advanced Cooler Users
If you're an advanced Cooler user that builds your own templates, you can now design them to have 'repeatable groups". That means that you can have sections of your newsletter that can be repeated up to 10 times. So you can now choose how
many articles go into each email. Instructions are in the Libraries >
Template Library.
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GoldMine to CoolerEmail Link |
CoolerEmail's affiliate, ETB Solutions, has been working to create Convergence.CG. A software solution to provide a link to send your GoldMine data to CoolerEmail is currently in its final beta testing.
Key features will include:
• Select contacts by GoldMine filters or merge codes
• Create new CoolerEmail mailing lists or use existing ones
• Connect to MS-SQL or dBase data sets
• Get a count of the number of contacts to be sent before sending them to your CoolerEmail account
• Synchronize from multiple GoldMine data sets
For the latest information about the plug-in, please visit
the CoolerEmail Goldmine Plug-In Information page.
Note: You'll need to be running Windows 98 or later to take advantage of this product.
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