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CoolerEmail Users Group & New Features |
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Marketing to the Global Inbox
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We are always striving to make CoolerEmail even better. Customer requests for feature enhancements are responsible for many additions. If you have feedback or suggestions, please send them to
suggest@cooleremail.com.
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| December 5, 2005 | |
| CoolerEmail Users Group! | |
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As the CoolerEmail community has continued to grow, we have had requests from around the globe to create a "forum for CoolerEmail users to share ideas and ask questions among themselves." To accommodate our clients' wishes, we are proud
to announce the official launch of the CoolerEmail Users Group!
Many of the group members have been part of CoolerEmail for quite some time and have an exceptionally strong understanding of the CoolerEmail platform/features. If you would like join us for the official launch, please let us know by clicking on the "Update Profile" link at the bottom of this email and add yourself to the Users Group mailing list. Undoubtedly the group will cover a wide range of topics, however, several moderated discussions will focus on items such as:
To activate an Users Group for your own account, you need to make sure that Discussion Groups are turned on in the List Settings for a given Mailing List. New Features! Always leading the way for the email industry, we are proud to announce several new Cooler Features. These features are classic "cooler". They are powerful yet simple to use... and always, provide you a significant advantage over your competition.... HAPPY HOLIDAYS! :) Increased Allowable Cases to 999 We were the first to offer an easy way to "mail merge" your CRM data (e.g., name, company, birthday interests, etc.) into email. Over the years, based on client requests, we have steadily expanded the number of fields that you can keep track of in CoolerEmail and mail merge into your campaigns. Early on, 99 dynamic data fields was plenty. But with bigger and bigger (and more and more sophisticated clients) joining the Cooler team, it was time to expand - again! With the latest seemless upgrade, CoolerEmail is proud to now offer 999 dynamic data fields! So whether you are simply using CoolerEmail as your company's master contact database or precising refining dynamically generated messages based on sophisticated rule sets, you have plenty of room to grow with CoolerEmail. Dynamic Data - New Interface Always working towards perfection, the Cooler Engineering team (yes, some of them were groomed by a certain German sportcars company before joining CoolerEmail!) just refined and turbo-charged the Dynamic Data interface. It is now more nimble and more powerful, kind of like a next-generation sports car for email marketing! Advanced Dynamic Data Import Option - flat files (i.e, *pipe* delimited databases) If you are a CoolerEmail power user who prefers flat files to XML, we just made your day! Large complex rulesets no longer need to be maintained through our interface. If you would like, you can keep your rules in an excel spreadsheet, or other flat file, and import them directly into our CoolerEmail. This makes it especially easy for large-database clients who are just finally making the transition to CoolerEmail to get up to speed as quickly as possible. Link to HTML Version in Text Only Message Part CoolerEmail led the way with making the HTML version of your messages easily available to your Text Only recipients. We have expanded your flexibility with this now, giving you the choice to provide this link at the top, bottom, or in both locations of your Text Only message part. You can find this selection at the bottom of your Edition Editor. New and improved Custom Double Opt-In Code We just revamped our website subscription wizards --- now by adding a simple snippet of code (generated on the fly by the CoolerEmail website wizard) to your lead capture forms you can create create custom double opt-in forms. Be sure to remember to create a new email edition in a list and specify it in the code. Find an example in the HELP section of your CoolerEmail Account by typing in "Double Opt-In" into the Knowledge Base search. New Add Record Functions We added some really cool functionality to the Add New and Add Copy functions in the Master CRM. Now, when adding new contacts in the CRM, you can add their contact info directly into the user fields (no longer is their a need to input the data on separate screen)! More infrastructure.... more IP addresses CoolerEmail continually leads the industry in deliverability. Whether you are broadcasting from our self-service system, a bonded sender frequency, or have your very own dedicated CoolerEmail IP address, your deliverability through CoolerEmail is sure to be unsurpassed. For those clients recently converting to CoolerEmail from legacy-type email providers who need their own IP address, we are just finishing process of setting up and whitelisting a new bank of IP addresses with the leading ISPs around the world... so if you would like your own IP address for 2006, now is the time to ask! |
| What we have been reading the last month | |
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From AdAge Magazine, to Google Video, to the Today Show, the power of consumer generated media is going mainstream.
Watch The Chinese Back Street Boys go Viral, and prepare to laugh.
A great collection of email marketing Case Studies can be found here for you to learn from. Just what meta tags are you placing on your landing and campaign pages? How could optimizing them help to leverage organic rankings for your site and campaigns? Use the Meta Tag Analyzer to find out what you can do. It is still not too late to get your site ready for the next 30 days. Learn Tips for the Holidays from the pros. If you have not seen the new Amazon a9 map recently, you should take a moment to check it out. Amazon's addition to the map world with street level photographs of major us cities and more photos being added every day. |
