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Are you producing email Campaigns that really work? Is your creative up to par with the best? Do your subject lines drive results? Well maybe you should think about entering the
MarketingSherpa's Email Marketing Awards 2006. The call for entries went out last week and we would love to see some CoolerEmail clients submit their creative and campaigns to win. A considerable number of CoolerEmail campaigns are
praised throughout the industry and are certainly worthy of the grand prize. So, if you have the time, we hope you will
submit a campaign for consideration.... and, if you do submit an entry, Good Luck! |
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We are always striving to make CoolerEmail even better. Customer requests for feature enhancements are responsible for many additions. If you have feedback or suggestions, please send them to
suggest@cooleremail.com. |
| February 3, 2006 | |
| We Are Getting Cooler In 2006 | |
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We wanted to let you know that we are working hard on a laundry list of new features and user interface enhancements that will make CoolerEmail even Cooler in 2006! If you are thinking about taking CoolerEmail for a test-drive, now is the time. Sign up for a live demo account that will show you how we can help with your emarketing efforts in 2006. Features which allow you to better target, segment, import and report on your email campaigns will definitely help you achieve better results in 2006. Look for features like: 1. New Professional Newsletter Templates with Repeatable Sections. If you have not had the time to create your own templates using our code base in the HELP section, we are going to make it easier for you to enjoy professionally-created templates - templates, by the way, which have already had proven success! 2. Version 3.0 of the Document Library which allow for simultaneous multiple uploads and better organization of files for your team 3. A new and improved User Interface that will allow you to have more control over the features as well as an easier experience of navigation 4. New Send-to-a-Friend graphics, and 5. An Enhanced spellcheck! We appreciate the feedback we get from our valued clients and are continually improving our industry-leading email marketing platform. We are committed to helping you and your company reach the goals you have for your email marketing campaigns, newsletters and one-to-one communications. We are ready to help you in 2006! If you haven't already done so, please feel free to set up a trial account so you can follow our progress over the coming months. |
| January Articles of Interest | |
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The Changing Tides of Email Email Days - Best Emails Ecommerce Meets Entertainment The Email Wars - Battle for Delivery |
| eROI Releases 4th Quarter Email Delivery Report | |
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Open rates on marketing e-mail and newsletters dipped in Q4 of 2005, according to the "Q4 2005 E-mail Statistics" report released by eROI. From the Q3 to Q4 2005, open rates dropped 29 percent. Click rates fell 21 percent in the same period. The report speculates image blocking in Gmail, Outlook 2003 and other e-mail clients chipped away at open rates. The sheer volume of e-mail received over the holidays is another factor considered by the e-marketing agency. The study finds Friday was the best day to send e-mail in the 4th quarter of 2005. The past two quarters show a tendency for higher open and click rates on Friday. Tuesday gets the second-highest open rate, with Thursday earning the second-highest clickthrough rates. Get a copy of this study |
| Our New Best Friend... The Inbox | |
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More and more people world-wide are spending greater and greater amounts of time in front of the computer. Additionally, computer users are tending to increasingly develop and maintain business and social relationships via email... in
some cases email has become the primary all-around communication method! Bottom line, with increase in the popularity of email (and of course cell phones and SMS to some extent), we are evolving into a culture which lives and communicates in a virtual environment. Many of your clients and prospects spend more time reading and responding to email than they do with any other communication activity. Keep this in mind as you are preparing to communicate with your list of clients via email and remember that E-Mail Bolsters Social Bonds! |
