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July 20, 2007 |
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Table of Contents
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July's Cooler Tips Newsletter |
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Click
here to go to the most recent Cooler Tips. |
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RSVP Lesson 2 |
The "Meat, Fish, or Vegetarian" Method
Sometimes just knowing that someone is attending is not enough information. There are times you might have several sessions available from which to choose or, at a dinner, you might really have meat, fish, and vegetarian
options. |
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Lesson 2: Meat, Fish, or Vegetarian Continued... |
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RSVP Lesson 3 |
The "I need more information" Method
Sometimes you need LOTS of information back from the people attending your event in order to properly serve them. Here is a place that CoolerEmail can really shine in obtaining and recording this information for you. |
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Lesson 3: More Information Continued... |
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This edition of CoolerTips was written by Stephen Shore, founder of
STADIS.net - A Permission-Based Email Marketing Service. |
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Invitation RSVP Lesson 1: The "Yep, I'll Be There" Method. |
If all that you need is a list of people who will be attending your event, let's do this the easy way. Build your edition as an invitation. Then near the end of the invitation place either a text link or a graphic button that
basically says, "RSVP - Yes, I'll Be There". Then use a simple link on this text or image to a web page that you will also build that thanks them for responding and tells them how much you look forward to seeing them at the event...and
make sure to repeat the details of the where and when. The HTML code for this link is can be very simple and looks basically like this:
‹a href="xxxx://zzz.yoursite.xxx/yourRSVPpage.html"›
:RSVP - Yes, I'll be There.‹/a›
(In the example above, make sure to replace the "xxxx://zzz.yoursite.xxx/yourRSVPpage.html" with the correct link to your webpage.)
You don't have a web page, you say. That's not a problem. Every edition you send with CoolerEmail is automatically built into a web page accessible to anyone. So, if you don't have a website, build a second edition to act as your web page.
Send one copy to yourself. After all, the web page isn't built until the first time you send the edition. Once the edition is sent, the confirming page will tell you the full URL of the web page CoolerEmail just built of your edition. Then
place that URL into the href="" area of the ‹a› tag. Voila, you now have a web page that your edition is linked to.
Now, how do you track the people who are coming to your event? Just go the the tracking page in CoolerEmail for the edition you sent out and look at the URL of the thank you web page to which you are linking. This will show you the number
of times that the link was clicked on. Click on the blue report number and a new window will open showing you the list of all those who will be attending your event.
If you absolutely need to know that the recipient saw the message and is really not going to attend, you can always just put a second link in your edition using a line like, "Sorry, I can't be there." You would just link that to a
different page that would express your disappointment that the person can't attend.
This method is so straightforward that even including the time to build the thank you for RSVPing page, you could finish it in only a couple of minutes more than it took you to build the invitation without the RSVP feature.
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