January 20, 2009

Table of Contents   

Postponed Until 2009
New Import Process: Don't Sweat It

Yes, you can relax, as CoolerEmail has postponed launching the new import requirement process. We know that as we approach the holiday season, staffs may be running lean as people take vacation days, and, no doubt, these are stressful times for everybody. Thus, CoolerEmail is postponing until January 2009 the requirement of importing confirmed opt-in records with all new contacts. Stay tuned.
Looking For Content!
Newsletter Content Wanted

Are you a good writer? Do you generate great content for your proprietary newsletters? Have you ever thought, Hey, I could license second rights and generate extra income from my newsletter copy? Perhaps you can! CoolerEmail has value-added resellers (VARs) that specialize in newsletter services. These CoolerVARs are always interested in great content and may be interested in paying for second rights to publish your copy in their newsletters. So, if you generate original copy that is suitable for a broad audience and are interested in selling second rights to CoolerEmail VARs, contact Bill Mitchell via email: bill@cooleremail.com. Together, you and CoolerEmail and our VARs may create a win-win situation.
Forwarded Emails
Bargain Hunters Appreciate Forwarded Emails

Nearly 30 percent of shoppers examine links forwarded from friends, peer comments and social sites for the best bargains, as reported on MarketingCharts.com. With that in mind, be sure to activate CoolerEmail's "Send to a Friend" feature. Encourage recipients to forward your emails, and check your success rate as tracked in "Real-time Statistics." Accessible on the List Settings page for any mailing list, the Send to a Friend feature allows you to put a link or a small form at the bottom of email. Learn more about this handy option in the Knowledge Base, accessible from the Help tab.

Cooler by Design

Send a Cooler cartoon suggestion, to Bill Mitchell!
EMAIL MARKETING DURING DIFFICULT TIMES
Email Marketing Strategies for a Holiday in Recession

Consumers will be spending less this holiday season, by a considerable amount – 5 percent – according to a national consumer survey by Brand Keys, Inc. The number of consumers expressing that they would spend less this holiday season increased, as did the number of consumers saying they would spend the same. Plus, they are shopping earlier, starting well before "Black Friday" – the traditional after-Thanksgiving shopping day, falling on November 28 this year.

But the survey had good news for email marketers: More consumers say they will be shopping online this holiday season, according to a story published on MarketingVox.com.

Retailers are ever more competitive and are strategizing carefully for the holiday season. CoolerEmail clients take note: You, too, must strategize to make the most of this season. Take advantage of the awesome tool you have to communicate with your customers: CoolerEmail's easy-to-use system for building, sending and tracking email. Pay attention to how subject lines affect open rates. Look at your real-time stats and discern their meaning. Hone your marketing message. Choose the dates and times of your broadcast wisely. Start now, if you haven't already!

The Cooler Tips newsletter archive is full of ideas and tips to help you this season. Don't let opportunities slip by. The current economic climate calls for smart strategies during a time that makes or breaks many businesses dependent on consumer spending.

Consumers want a better online shopping experience, so give it to them. Make your promotional messages as effective as possible, and back them up with a high level of customer service.

What products should your messages target? Look at what consumers are buying this season. According to the Brand Keys survey, gift cards are the most popular holiday purchase this year (80 percent); followed by clothing and accessories (50 percent); electronics/computers/phones (49 percent); CDs/DVDs/video games (48 percent); books (25 percent); Home Décor (15 percent); and, finally, travel (1 percent). With those stats in mind, take note and plan your email marketing campaigns accordingly.

To learn more about consumer trends this holiday season and how you can "cash in," click here to see the full story.


We are always striving to make CoolerEmail even better. Customer requests for feature enhancements are responsible for many additions. If you have feedback or suggestions, please send them to suggest@cooleremail.com.

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