February 20, 2009

Table of Contents   

CoolerSurveys™
CoolerSurveys Reveal Relevant Results

Did you know you can create professional-looking surveys using CoolerSurveys™? Log into your account and go to the "Libraries" tab, where you'll find the "Surveys Library," a feature that allows you to create a survey question to include in your email. Build a survey and watch the results filter in as your campaign evolves. Survey information is tracked down to the individual user on your "Manage Email List" page. You can even manage multiple question surveys and have all your respondents' answers automatically tabulated for you. CoolerEmail surveys can be radio (choose one in a list), checkbox (choose multiple in a list), or textfields (open to anything the user wants to submit). You can also find out who responded to each survey by their response. Learn more by clicking here . Surveys are simple, easy and trackable, the CoolerEmail way!
10 EMAIL TRENDS
10 Trends to Watch for in 2009

As one of the most successful channels online, email marketing is a dynamic entity, always changing and adapting to the marketplace. And recently, Jacco Bouw, CEO of Web Power Group, identified 10 trends to be looking for in 2009. Among them is the fact that Asia and China are jumping on the Internet bandwagon, and email marketing is increasingly becoming important in the marketing communication mix. A second one is the prevalence of marketing gadgets for computer and mobile devices, which can bring email messages directly to the user. A third is the use of YouTube-like videos in email to make them more attractive. To read more about these and the other seven trends identified by Bouw, click to see the full story on iMediaConnection.com. Whether a trendsetter or trend-follower, you'll always be trendy using CoolerEmail!


Remember, you can always find detailed information on any section by clicking the blue "Tips" button that are throughout the CoolerEmail system.


We are always striving to make CoolerEmail even better. If you have feedback or suggestions, please send them to suggest@cooleremail.com.

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EMAIL MARKETING ECONOMICS 101
Method Perfectly Suited to Slowing Economy

In this tight economy, it just makes sense to go with marketing solutions offering the best return on investment: email marketing. Email marketing yields a healthy return, even in a slowing economy. To determine the exact marketing ROI for your email campaign, use this handy Marketing ROI Calculator available free through Marketing Today. Yes, email marketing is a valuable and cost-effective tool, and with CoolerEmail, that tool is easy to use. Here's how to leverage it:

1. Determine the best frequency. Quarterly contacts are the minimum, and once every 72 hours is the maximum. Your readers may respond best with weekly communication or even monthly. Striking the right balance is key. To learn more, see this article, " Establishing the Right Email Frequency."

2. Build your contact list. Your email communications are only as good as your contact list. Your messages may be the most compelling ones ever built, but they won't do you much good if they are delivered to only a handful of prospects. It takes time and some savvy on your part, but you can build a quality contact list. To learn more about getting more opt-in email subscribers, see this story in a past edition of Cooler Tips.

3. Track results. Check real-time statistics provided for each and every edition you send with CoolerEmail. Figure out what works and what doesn't. Test subject lines. Send out test messages before blasting to your entire list. Experiment with the days and times you send email. Hone your message. To see how to generate test lists, go to the Help menu after logging in, and search the Knowledge Base for "A/B Split."

4. Target your market. Create newsletters with relevant content for the user. Make it worth their while to open your email and click-through to your site. Let them determine content, and you've won half the battle. Maintain a unified design for your emails that gives a clear message to the reader, letting them know who the email is from and why they're receiving it. Develop campaigns specifically for those who showed interest in previous campaigns. CoolerEmail makes it easy to send targeted emails to those who are most likely to act and convert; simply generate new lists for those who read and clicked on your emails as indicated in real-time statistics.

5. Enhance customer service. Use CoolerEmail to follow up with "Hot Prospects," those who take more action than your average reader. Or use it to thank those who place orders or request information. The more personalized and seemingly interactive your communications are, the better. Click to learn more about one-to-one personalization or triggers and auto-responders.

Email marketers will continue to be challenged in 2009 by ISPs fighting SPAM. But CoolerEmail users can rest assured that they have the highest deliverability rates in the industry. CoolerEmail's proactive stance ensures that it has the best reputation possible with ISPs. We constantly strive to adapt to what's happening in the industry and keep a step ahead in technology.

Simply put, CoolerEmail offers the best HTML email features at the most affordable price. And with the high ROI of email marketing, it's money well spent. You can bank your bottom dollar on it.

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