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April 30, 2009 |
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Table of Contents
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SYSTEM UPGRADE NOTICE |
On Saturday, April 25,
the system will be down from 12 Noon to about 3:00 PM EST.
In our never-ending quest to better serve you, we will be moving our servers to a new colocation facility on Saturday, April 25. The results of this upgrade will mean faster network connectivity, with
better backup systems providing even greater uptime and system availability for you.
Be assured that we will be taking every precaution to ensure a smooth transition, incurring minimal downtime. Any broadcasts scheduled for delivery during the Saturday, April 25, 12 Noon to 3:00 PM EST
time window will be delayed until the completion of this upgrade.
We apologize for any inconvenience to you and appreciate your understanding. |
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ONE HOUR A DAY MARKETING |
Released in November 2008, Email Marketing: An Hour a Day introduces readers to email marketing basics, demonstrates how to manage details, and describes how to track and measure results. This is
an easy-to-read guide that can benefit everyone from the email marketing beginner to the seasoned professional. Authors Jeanniey Mullen and Dave Daniels include case studies, step-by-step guides, checklists, quizzes and hands-on tutorials
to help readers execute an email marketing campaign in just one hour a day. The book describes how to use web analytics to improve email marketing efforts as well as leveraging eight key drivers for better results. List price for the
paperback, 312-page book is $29.99, but it can be had for $19.79 on
Amazon.com. |
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Cooler by Design
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NEWSLETTER LINKS and BONUS CONTENT STRATEGIES |
One company identified four strategies that helped it achieve a six- to eight-fold increase in its click-through rates, according to a case study published on
MarketingSherpa.com.
The organization undertook a comprehensive redesign of its newsletters, focusing on new linking, layout and editorial strategies. What worked?
• Strategy No. 1: Clustering links above the fold.
The team's research found that six to 10 links in the email's body was most effective. They placed more contextual links that were relevant to content, especially those that related to the company's services. Links were embedded in stories
in blue, underlined text to eliminate graphics that could potentially cause deliverability or rendering problems. Finally, links were concentrated toward the top of the email messages to capture those who merely scan newsletters or don't
read below the fold.
• Strategy No. 2: Providing links to bonus downloads.
The team created bonus content that could be downloaded from its website and was only accessible from the newsletter. They also created monthly giveaways as part of its bonus content. Links to the bonus download proved to consistently rank
high.
• Strategy No. 3: Creating permanent links to key services.
The team designed a spot for a permanent set of links to key services that appears in every email message. Readers become accustomed to seeing those standard links and know where to find them when they are ready.
• Strategy No. 4: Using keyword research to identify newsletter subjects.
The team figured out a way to deliver relevant content to their subscribers. They researched popular keywords used in the company's Google adWords campaigns to determine interest and create newsletter content accordingly. They also
utilized anecdotal research to guide editorial content, choosing subjects that related well to existing information on the organization's website.
The result? Those strategies paid off remarkably well, increasing click-throughs an average of 700 percent and 1,200 percent respectively for its two newsletters.
To learn more about implementing those strategies,
click to read the full story.
We are always striving to make CoolerEmail even better. If you have feedback or suggestions, please send them to
suggest@cooleremail.com. |
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CoolerEmail
249 S Hwy 101, Suite 525 •
Solana Beach, CA 92075
866.4COOLER • Fax: •
editor@cooleremail.com
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http://cooleremail.com
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