by Greg Drew, president and CEO, WebTrends, Inc. and SAO board chairman
Greg Drew, president and CEO of WebTrends, is the new SAO board chairman. Greg talks about fundamental shifts in the software industry, and how Oregon is poised to take advantage of them. See how you can join him in bringing the software
community together to make 2006 the year of leverage. 
Table of Contents
Industry News
Oregon Legislature Creates New Innovation Council
by Oregon Economic & Community Development Dept.
Oregon's toughest competition no longer comes from neighboring states. It comes from nations on the far side of the globe. To compete with China and India, two countries with highly educated workers and low labor costs, Oregon must
identify and catalyze the strengths that put us ahead of our competitors. Governor Kulongoski and the 2005 legislature created the Oregon Innovation Council ("Oregon InC") to meet this important challenge. Read on for more information. 
Working Together – Growing Together
by Jay Bockelman, Portland program director, Software Engineering Technology, Oregon Institute of Technology
Recently, the Oregon Business Plan highlighted the need to create a smooth and planned transition for students from pre-K through college. An integrated system is essential for providing a seamless education pathway, but should be extended
to employment also. This is where the college student internship program fills a gap. Through this industry-education collaboration, many students gain relevant experience germane to their degree, and equally important, find an opportunity
for employment. 
Oregon Business Plan and the Leadership Summit
by Linda Barney, Barney and Associates
Software is identified in the Oregon Business Plan as an important industry cluster in the state. This article summarizes some of the major outcomes of the Oregon Business Plan meeting and goals of the software cluster. 
Resource Center News
Using Creativity and Process to Improve Tradeshow ROI
by Kim Frazier, principal of Frazier & Co. LLC
Tradeshows are a BIG $40-billion business that corporate America readily embraces. But how many companies are actually making money from their tradeshow activities? Not many, probably. But if your company is seeking a bigger bang for the
buck, please read on. 
Oregon's Software Industry: Global Players & Global Markets
by Scott Goddin & Ryan Brutger, Portland U.S. Export Assistance Center
From 2002 to 2004, U.S. exports increased from $324 million to $509 million. The continued growth of exports of software products and services speaks to both the global nature of the industry and U.S. competitiveness. Participation in
global markets is critical to success. This article provides a snapshot of global growth opportunities and begins a series focusing on SAO member company strategies for competing in global markets. 
Adapting Engineering to Growth
by Ed Carroll, sales executive, Agilis Systems
The economy seems to be improving – investors are investing, employers are hiring, revenue reports are up and expansion is in the wind. What does expansion (or contraction, for that matter) do to a well-tuned engineering program? The
Engineering Executive Forum will explore this issue in the February 28 forum, and this article previews some of these upcoming discussions. 
Company Profile
Company Profile: Attensa, Inc.
SAO's sponsors enable the association to fulfill its purpose: "To foster and promote the quality and growth of Oregon's software industry by serving its key needs." We now recognize our newest sponsor, Attensa. 
SAO News
SAO Announced as Co-Presenting Sponsor of 2006 InnoTech Conference and Expo
The 2006 Oregon InnoTech event, in its 3rd year, announces SAO as co-Presenting Sponsor of the 2006 program. InnoTech offers a unique, local opportunity for business and technology leaders to be educated on current trends and to discover
new, successful innovative practices to apply in their own business. 
Oregon IT Network Draws
Until recently, local IT training resources in Oregon have been limited. Now, the Oregon Training Network aggregates and delivers cost-effective professional IT training for Oregon companies. See what the Portland Business Journal – and
Larry Luck, vice president and chief information officer of Schnitzer Steel – have to say about this great resource. 
SAO Launches New Event "SAO Connection"
Looking to get connected to the software and technology industry in Oregon? Want to meet the leaders of the software industry? Please join us Thursday, March 9th from 4:00 – 6:00 p.m. for wine, appetizers, and an opportunity to connect
with SAO Board and staff members, and your industry peers. 
SAO Foundation Receives Grant from Intel
The Software Association of Oregon Foundation (SAO Foundation) announces receipt of a $10,000 contribution from Intel for the SuperQuest program. SuperQuest supports excellence in K-12 technology education by providing teachers the
technology training, tools and support they need through intensive, hands-on summer workshops in computer science, information technology, pre-engineering and programming topics. 
Member Headlines
Pop Art Distinguishes SelecTrucks, Joins Forces with APDF, and Gives Back to Oregon Schools
Pop Art, Inc.'s on-staff truckers have been born again as designers just in time to develop 26 individualized trucking web sites! SelecTrucks, a subsidiary of DaimlerChrysler, chose Pop Art to redesign web sites for over two dozen
SelecTrucks Centers. The web design firm also joined elite organization, Association of Professional Design Firms (APDF), and empowered local Oregon schools by supporting non-profit initiative, E3 (Employers for Education Excellence).
Ruby Communications
Fast Company Magazine Small Business Intelligence Center talks to Julie Harrelson, co-founder of Ruby Communications, a telecommunications management firm, about her strategies for addressing telecom billing problems.
ComPiere hosts Intensive Training
ComPiere, Inc., will be hosting Intensive Training for anyone who would like to learn to set-up, customize, and support the Compiere ERP & CRM open source business application. Training will take place February 27 – March 3 at the Hilton
San Diego Harbor Island Hotel in San Diego, California. For more information or to register, please
click here .
Send us your Member News
Submit your announcements to
industrynews@sao.org. No attachments, please. Send the headline and first paragraph in the body of the email, along with a URL for more information. All submissions are subject to review and acceptance by SAO Industry Update staff.
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