Don't Miss June 16 Golf Tournament
Register today for the SAO's 11th annual Golf Tournament and make June 16 your best day of work all year. Join us on The Reserve Vineyards and Golf Club's South Course for a day of fun and networking starting with a 7:30am
shot-gun start and through to a barbeque lunch. Presented by Comcast and with thanks to sponsors Meridian Technology Group, EdgeLink, Robert Half Technology, ATSI Group, First Tech Credit Union, Kipe & Associates, Frazier & Co.,
Barran Liebman, Compass Relocation Services, Office Depot, VanderHouwen & Associates, Marger Johnson & McCollom, the Seattle British Consulate, Volt Services Group and ProDX. There are a few sponsor opportunities left and there's
still time to sign up to play! All levels of experience as well as singles and foursomes welcome.
Sign up soon as this is a sell-out event!
Table of Contents
Industry News
Free Business Consulting Services Support Oregon Tech Firms
by Robert W. Gardier, Jr., technology business counselor, OSBDCN
The Oregon Small Business Development Center Network (OSBDCN) is now providing emerging technology growth companies in Oregon with business consulting services free of charge. This program is designed to assist and mentor entrepreneurs and
management teams of start-up technology companies. 
Creating Internship Opportunities - It's Easier Than You May Think
by Stephanie Lambert, manager of Student & Educator Services, BEC
Business leaders know that internships are a cost-effective workforce solution, that they can demonstrate good corporate citizenship and bring creative and fresh perspectives into the organization. The big question for business people
considering implementing an internship is, "Where to begin?" This article describes a straightforward, step-by-step process.
PSU Surveys Engineering and Computer Science Needs
by Shelly Rude, market specialist, School of Extended Studies
The Maseeh College of Engineering and the School of Extended Studies at PSU are exploring the needs of the local business community in order to define future engineering-related programs. Get more information and participate in an online
survey.
Resource Center News
Oregon CIO Summit 2006: Changes and Innovation in IT
by Linda Barney, Barney and Associates
The Oregon CIO Summit was held as an exclusive IT executive event at Innotech 2006. The event gave CIOs and IT professionals fresh, innovative ideas that are feasible and functional in today's business environment. See what Oregon IT
executives discussed about disaster recovery planning, workforce and education issues, open source software in the enterprise, and see who won this year's technology awards.
Secure a Competitive Advantage for Your Brand Through Strategic Trademarking
by Alex Johnson, attorney, Marger Johnson & McCollom, PC
Product names and logos are integral parts of your product and your business. Consequently, it's vital to learn how to select a name and/or a logo not only for uniqueness and marketability but also for ease of trademarking. This article
provides a handy overview of the subject.
How To Be An Ideal SEO Client
by Todd Mintz, Internet marketing specialist, Cube Management
Once your company has selected an search engine optimization (SEO) vendor, the fun part begins. You'll need to oversee and evaluate a process that is hard to comprehend, has somewhat intangible deliverables, and where the timing of results
can't be precisely defined. Given this scenario, how can you best work with an SEO vendor to achieve the best outcome for your Web site?
Thriving in an Increasingly Competitive Hiring Climate
by Roy Notowitz, partner, Generator Group
No matter how severe the looming labor shortage proves to be for Oregon, attracting and retaining highly skilled knowledge workers will always be a top challenge. By embracing the five steps described in this article, your company can
truly separate itself from the pack and fully reap the biggest competitive advantage you have: your human capital.
e-Marketing Overview: What It Is, The Tools of the Trade, and Some Thoughts on Planning and Budgeting
by Kate McPherron
Anvil Media's Kent Lewis provided an overview of e-marketing for participants at the Innotech eMarketing Summit on April 19, 2006. Find out what it is, how you use it, and what it will cost you.
The New New Thing in Blogging: Why Blogs Are a No-Brainer for Your Business
by Kate McPherron
eROI's Ryan Buchanan provided an overview of blogging for participants at the Innotech eMarketing Summit on April 19, 2006. Find out what blogs are, and how they can help your business.
Company Profile
Company Profile: Saltire Software
by Scott Goddin and Matt Leininger, Portland U.S. Export Assistance Center
Modern business gurus increasingly encourage companies to define and enhance their core values to better focus their business effort and objectives. Saltire Software is a local firm that has found success domestically and internationally
by building on its core values and expertise in mathematical technology to target market niches in embedded, packaged and educational application software markets.
SAO News
SAO Foundation Receives ETIC Grant
The Software Association of Oregon Foundation is pleased to announce the award of a $47,000 grant from the Engineering and Technology Industry Council (ETIC) in support of a project that uses Lego Robotics to introduce engineering concepts
and programming to students in grades 4 to 12.
SAO Announces Quarterly SAO Connection at EasyStreet
Looking to get connected to the software and technology industry in Oregon? Want to meet the leaders of the software industry and hear the latest activities? Please join us for our quarterly SAO Connection event. Enjoy complimentary wine
and beer, appetizers, and an opportunity to connect with SAO Board and staff members, as well as your industry peers. Help us celebrate with our host,
EasyStreet, and tour their new data center that has more than doubled their co-location space.
Click here to register.
Who's New
If this newsletter should go to others in your organization, contact
Judy Cumby-Law, Operations Manager, and include name, title, company, address, city, state, zip, fax, phone and e-mail.
Member Headlines
Concero Technology Teams with Costco, Health Net, and Aetna to Deliver Online Benefits Programs
Concero Technology, a leading provider of proprietary employee benefits insurance portals, announced that Costco Executive Business Members in Washington can purchase and administer employee benefits insurance online. Concero expanded the
wholesaler giants' healthcare packages to include this user-friendly, cost-effective portal.
Wilson Zehr joins Cube Management as a partner handling strategic marketing and channel development
Cube Management, Inc., a provider of marketing and sales acceleration services, and Cendix, Inc., a sales, marketing and technology consulting company have agreed to combine their sales and marketing practices. Wilson Zehr, Cendix founder,
joins Cube Management as a partner handling strategic marketing and channel development.
Pop Art Beefs Up With Yourself!Fitness While Helping Oregon Roads
Pop Art, Inc., an Internet Marketing boutique, helped responDESIGN® promote its partnership with fast-food giant McDonald's® as they offer free 15-minute workout DVDs to endorse responDESIGN's interactive fitness training program,
Yourself!Fitness® (www.yourselffitness.com). To get in shape for the promotion and increase in traffic, Pop Art updated the site they originally launched in 2003 to include strong calls to action for, and direct access to McDonald's Go
Active™ Happy Meal ® for Adults promotion, as well as backend technology consulting and changes.
Send us your Member News
Submit your announcements to
industrynews@sao.org
. No attachments, please. Send the headline and first paragraph in the body of the email, along with a URL for more information. All submissions are subject to review and acceptance by SAO Industry Update staff.
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