Readership Survey Results
by Cheryl Coupe, editor-in-chief, SAO Industry Update and owner, Scribo
Many thanks to those of you who responded to our newsletter survey. Your input helps us keep our content relevant and interesting. Here are a few tidbits from our results:
More than half of respondents (58%) read the newsletter every month, and three-quarters of respondents read three or more articles in each issue. That gives us lots of motivation! The most important things you want from an industry
newsletter include: calendar of upcoming events; feature articles on the local industry and trends; news about member companies; regular Resource Center articles on topics such as marketing, legal, and hiring issues; and articles that
introduce upcoming events or recap events you may have missed. We'll be focusing on those topics in upcoming issues. Happy reading!
And congratulations to Chris Del Carlo, account manager at Symantec, who is the winner of our survey drawing for a $75 gift certificate to the Portland City Grill.
Table of Contents
Industry News
Consider ITIL to Improve your IT Organization's Efficiency, Service and Value
by Stephanie Pichι, ITIL education evangelist, AmerIT Learning Corporation
ITIL is an information technology service management framework that can help improve the value and visibility of your IT organization. Training is now offered through the Oregon Training Network. An ITIL education evangelist answers your
questions on why it's being adopted worldwide, and what it can do for you. 
New OTBC Director Part of Oregon Trade Mission to Asia
by Linda Barney, Barney and Associates
In July, the Open Technology Business Center (OTBC) named Steve Morris as its new director. Morris accompanied Governor Kulongoski and a 50-member trade delegation to Japan. Morris spoke in Japan about open technology, OTBC and business
opportunities in Oregon. He also made the cover of Japan's NextWise magazine. This article introduces Morris and provides excerpts from his presentation in Japan.
Resource Center News
Health Informatics An Emerging Workforce
by Michael Kirshner, DDS, MPH, founder and owner, Michael Kirshner Consulting
The transformation of health care IT has created a demand for a new discipline health informatics. Recognizing the need, OIT is listening to Oregon business leaders and planning a four-year degree program in health informatics.
Internships Not Just for Summer
by Stephanie Lambert, manager of Student & Educator Services, BEC
In today's world, internships are not just for the summer. Students at the high school, college and graduate levels are looking for part-time internship opportunities to coincide with their school year. Learn more about ways that your
business can utilize this flexible and dedicated workforce resource while grooming future employees.
Open Source Systems: The Pandemic Route to Global Markets
by Scott Goddin, director, Portland U.S. Export Assistance Center
The challenge of writing an article on the state of global market opportunities for open source system (OSS) software is akin to tracking down different outbreaks of the Asian Bird Flu. The use of Linux and other OSS applications is
growing rapidly, but the collaborative nature of its business models makes quantification of hard sales numbers elusive. At this stage of the market, the issue will be less "how much money there is to be spent" and more "who's in the game"
and has caught the fever.
Looking Outside Outsourcing IT Application Development
by Ed Carroll, executive, Agilis Solutions
Is your CEO asking you, "can't we outsource that application development?" Large companies that have seen successes with other outsourcing efforts are now investigating the pros and cons of outsourcing application development. How should
they avoid a bad outsourcing experience?
When Sales and Brand Collide
By Kim Frazier, principal of Frazier & Co. LLC
Anyone with "sales" or "business development" in his or her title usually cares about only one thing when it comes to his or her job selling. Branding or brand usually isn't brought into the sales equation. In fact, many in sales
or business development might have a hard time describing what brand is or isn't. That's not anyone's fault, but it's a shame it hasn't been determined that it's tough to make a sale without brand. This article defines what
brand is and how to communicate it to your customers.
Company Profile
Company Profile: Auctionpay: A Better Way for Nonprofits
by Gerrie Power, Power Communication
SAO writer Geraldine Power interviewed Auctionpay President Steve Sterba and founder and CEO Jeff Jetton. See how this local success is helping nonprofits automate and improve benefit event fundraising and building a company Portland can
be proud of.
SAO News
Who's New
If this newsletter should go to others in your organization, please contact
Judy Cumby-Law.
Member Headlines
39th Annual Houston International Film Festival recognizes Hewlett Packard and Oregon marketing firm Adams, Hull+MacCluer with an award for television production excellence.
A Platinum Award was awarded to a Hewlett Packard mobile computing commercial produced by AHM. Mike Hull served as creative directors on the production.
The spot can be viewed at the end of a five minute piece at
www.ThinkAHM.com.
eROI Upgrades Email Marketing Platform, emailROI, Delivering The Most Advanced Email Marketing Capabilities for Driving High-Value Customer Interactions
Online marketing expert, eROI, Inc., announced the availability of its next-generation emailROI product providing customers with superior software usability and navigation and improved speed and efficiency. EmailROI offers an award-winning
technology platform that allows companies to build, send and track HTML and text emails easily and affordably. The upgraded version gives customers the most advanced and comprehensive email marketing capabilities in an intuitive user
interface and extensible on-demand solution.
DriveLessSaveMore.com Driven by Pop Art
Pop Art developed the web site for the
Drive Less/Save More campaign to help promote one of the most significant transportation initiatives in the Northwest. Partnering with
Pac/West Communications, DriveLessSaveMore.com is a one-stop-shop for driving tips and resources. Visit the site to see how you can decrease traffic and pollution while keeping money in your pockets!
Technocom named among Fastest Growing Technology and Software Companies
Technocom Inc., a technology and communications solutions company, was named to the Portland Business Journal's list of the Fastest-Growing Technology and Software Companies. Technocom placed 24th on the list which is comprised of the 25
fastest growing technology and software companies in Oregon.
Send us your Member News
Submit your announcements to
industrynews@sao.org
. No attachments, please. Send the headline and first paragraph in the body of the email, along with a URL for more information. All submissions are subject to review and acceptance by SAO Industry Update staff.
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