by Harvey Mathews, SAO President
In the popular mind, creativity doesn't matter to those in the technological field; all that matters are math, science and engineering skills. In reality, it is our creativity and innovation that have fueled our technological advantage.
New SAO President Harvey Mathews talks about the organization's role as a proponent of the arts and creative studies – as well as for rigorous standards in the hard sciences. 
Table of Contents
Industry News
2007 Oregon Business Plan and Leadership Summit
by Linda Barney, founder and owner, Barney and Associates
Over 1,000 business representatives, government officials, and educators attended the fifth annual Oregon Leadership Summit held January 4 at the Oregon Convention Center in Portland. The emphasis for this conference was on how Oregon can
build a sustainable economic environment with direct focus on health care, education/workforce and transportation. Read on for more information. 
Centralized Computing Creates New Opportunities for Security and Infrastructure Companies
by Rob D. Owens, VP and senior research analyst, Infrastructure and Security Software, Pacific Crest Securities
The pendulum is swinging back from a distributed computing model to centralized computing. What does this mean for your business? A senior research analyst in infrastructure and security software gives an overview of some expected changes.

Linux Foundation and PDX Job Growth
by Brian Walsh, president, bwalsh.com inc.
The Oregon-based Open Source Development Lab and California-based Free Standards Group have merged to become the Linux Foundation. What does this mean to Oregon software companies, and to Oregon's position in the open source world?
Resource Center News
What Is Core to Your Product?
by Ed Carroll, sales executive, Agilis Solutions
When developing software that is core to the business value of your product offering, it is important to understand the trade-offs that need to be made before incorporating someone else's code (shareware, open source, or third-party
commercial) into your product. This article will delve into the question of when it is critical to develop your own code, and when it might make sense to reuse someone else's. 
Is Online Software Engineering Education for You?
by Kal Toth, Portland State University
Some of the successes of the Oregon Master of Software Engineering (OMSE) program can be attributed to the efforts to increase access and interaction for students through online learning. This article is the first in a series that will
summarize some of the insights and "ahas" we have discovered through the unique properties of our approach. 
Snow Affects the January SAO Marketing SIG "Create Instant Success for Your New Product"
by Kate McPherron, technology evangelist
Although snow prevented many from attending the first Marketing SIG breakfast of 2007 on January 16th (it has been rescheduled for May 15, 2007), those who attended were treated to an informal discussion. Please read on for more
information. 
Some Code by Any Other Name: Harmonized Tariff System Revisions and How It May Affect Your Export Business
by Scott Goddin & Nicholas Strychacz, Portland US Export Assistance Center
The Harmonized Tariff System (HTS) is a universal classification system for products used by customs authorities worldwide to classify goods for calculating tariff rates, determining whether a product qualifies for a preferential tariff
under a Free Trade Agreement and most importantly, filing accurately shipping documentation which allows goods to flow smoothly internationally. Recent revisions to the HTS will take effect early this year and categories covering software
and high-tech hardware will be affected. Companies should review the new changes carefully to assure that products are not impacted by the transition or by documentation errors that will result in penalties. 
Company Profile
Company Profile: Innovation Asset Group
by Connor Hannan, business development, Lunar Logic
Founded in 2002, Innovation Asset Group – located in Wilsonville, Oregon – has gained a national reputation for its intellectual property management and valuation software. Few companies have effective systems in place to manage and
leverage their patents, trademarks, copyrights, trade secrets and related contracts and commitments. Read on for more information. 
SAO News
Who's New
If this newsletter should go to others in your organization, please contact
Judy Cumby-Law.
Member Headlines
Vesticon on front page of Oregonian: Positional vertigo cure
Vesticon and co-founders Dr. John Epley and Cathy Epley were featured in a major news story on the front page of the Sunday Oregonian on December 31, 2006 as well as in other newspapers around the country. They've received over 300 calls
and many emails and letters. The Oregonian reporter received over 80 emails about the story.
D.A. Davidson & Co. Investment Banking Group Achieves Record-Breaking Year
D.A. Davidson & Co., the largest full-service investment banking and brokerage firm headquartered in the Pacific Northwest, announced record-breaking revenues in its Investment Banking Group for fiscal year 2006 and an optimistic outlook
for 2007.
Send us your Member News
Submit your announcements to
industrynews@sao.org. No attachments, please. Send the headline and first paragraph in the body of the email, along with a URL for more information. All submissions are subject to review and acceptance by SAO Industry Update staff.
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